Traditional Culture Encyclopedia - Traditional virtues - The brand story of Xiamen shengdawei clothing co., ltd.
The brand story of Xiamen shengdawei clothing co., ltd.
Saiwei takes the creation of China's "national costume" as its own responsibility, and takes clothing as the carrier to carry forward China's achievements for five thousand years. Through the core values of cultural character, creative character and natural character advocated by the brand, the highest realm of "harmony between man and nature" and "detachment from the world" is created. Sunway dances China fashion style with the soul of all things, and Sunway restores and remembers the wise man.
At the beginning of 1999, Sun Dawei devoted himself to studying 12 years, breaking the traditional design thinking, combining traditional clothing with modern people's wearing concept, and combining Chinese and western styles. It pays attention to the original design of China elements, highlights the product individuality of "Sun Dawei-China Element Series", adheres to modern fashion and extremely simple modern Chinese design, and interprets Sun Dawei's ideas of "low carbon", "environmental protection" and "nature". Create the first brand of modern men's wear in China with China cultural connotation.
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