What is the connotation of traditional retail

Alibaba's Zhang Yong once said, "Toward the core of the new retail is, based on the starting point of the reconstruction of consumer insights from commodity-centered to content-centered, triggering the need to complete the reconstruction of the organization within the enterprise between the reconstruction of the functions of the full Internet outbreak of the new retail power."

In the view of Alibaba and Zhang Yong, the connotation of new retail is content, namely information. And the connotation of traditional retail is goods.

Under the traditional retail model, business operators rely on real offline physical scenes to provide goods to consumers, and finally gain revenue through the price difference. More emphasis is placed on the goods and the field in the theory of people, goods and field, while there has always been the theory that wine is not afraid of the depth of the alley, the wine is the goods, while the alley is the field.

From this, we can see that the traditional retail system to goods as the core, from ordering, to production, sales of the entire line management, mainly around the merchandise inventory to do management.