Model essay on e-commerce business plan (2)

E-commerce business plan 2 1. Project overview

① Project name: planning and design scheme of men's clothing online shop project

Project background: With the rapid development of Internet technology, the Internet has entered thousands of households, and online shopping has become a fashion and a new life experience. The 11th Five-Year Plan of the National Development and Reform Commission says, "The national informatization development strategy has established the strategic position of e-commerce. Various regions and departments have successively formulated supporting measures to increase support for the development of e-commerce. The awareness of e-commerce application in the whole society has been continuously enhanced, forming a good social atmosphere. "

Comrade Hu Jintao said, "Vigorously developing e-commerce is an important part of promoting the informationization of the national economy. On a global scale, Internet-based e-commerce is developing at an unprecedented speed, which not only changes the mode of social production, but also has an extremely important impact on the adjustment of economic structure and has become the growth point of the new economy. "

Taobao is the largest online retail business circle in Asia, and its goal is to build the world's first online retail business circle. By the end of June 2008, 5438+February 3 1, Taobao had more than 98 million registered members, covering the vast majority of online shoppers in China, accounting for about 80% of the online shopping market in China. Secondly, online C2C platforms such as Paipai, Baidu Youah and Yi Bei are also developing rapidly.

At the same time, with the development of B2B, B2C or C2C e-commerce carried out by mobile phones, PDA, PDA and other wireless terminals, mobile e-commerce has great potential. At the beginning of 20 10, the cumulative number of independent login users of Taobao Wireless was about 100000, and the number of 20 1 1 year increased fourfold to about 46 million, and it exceeded100000 in March this year. Among them, the transaction of physical goods has reached 75%, which has become the absolute mainstream. The development of mobile phone Taobao also indicates the huge market space of online shopping.

As a new way of starting a business, opening a shop online has realized the dream of many young people to start a business and get employment. Our team members are all students majoring in e-commerce and are familiar with online shop opening and online marketing. I hope to improve my practical ability, apply what I have learned and promote entrepreneurship and employment by opening a shop online.

Project goal: The ultimate goal of online menswear store is to build its own menswear brand and establish an influential e-commerce company. This goal will be accomplished in three steps.

④ Benefits brought by the project:

Two. Project requirement analysis

(1) market positioning and market analysis:

This online shop targets young people, including school students, social young people and white-collar workers. Break through the traditional physical store distribution and consignment mode and realize the popularization of online marketing and online shopping.

(2) Target user analysis:

① Students aged between 16-30, young office workers, have a certain economic foundation and spending power, have more contact with the Internet, are easy to accept new things, keep up with social trends, and can accept online purchases and payments.

② I have more study time and busy work, but I spend more time surfing the Internet in my spare time.

③ Pursuing fashion, having distinct personality, paying attention to taste, and having an open consumption concept.

(3) Market environment and prospect:

① Market environment: With the introduction of relevant national policies and the strong support of relevant enterprises in e-commerce technology, the e-commerce environment is further optimized, the payment security is constantly improved, and the logistics industry is constantly developing. As a fashionable lifestyle, online shopping has gradually penetrated into people's daily life and developed rapidly.

② Prospect: The market development potential of e-commerce is infinite. On the one hand, the development speed of potential consumers is amazing. Due to the developed information network and increasingly strong online shopping atmosphere in big cities, small towns and rural markets are gradually opening up. On the other hand, the volume of e-commerce transactions has increased rapidly, and more young people have joined the online shopping community.

According to CNNIC data, by the end of February 20 1 1, the number of netizens in China had reached 532 million, exceeding the sum of the United States, Japan, Britain, France and Germany, and the Internet industry showed great vitality.

(4) Analysis of competitors: From 2003 to now, men's wear on Taobao has a strong development momentum and fierce competition. Take Taobao as an example, there are more than 30,000 men's clothing stores. At the same time, with the rise of Tencent Paipai.com and Baidu Youah, the competitive pressure is further expanded. There is also fierce competition from Ke Fan and other B2C companies.

However, compared with small and medium-sized sellers, most of them are non-e-commerce professionals, and their professional knowledge is not as strong as ours. E-commerce students have more advantages, high starting point, strong learning and understanding ability and faster development.

Three. Project feasibility analysis

1. Technical feasibility analysis:

Early stage: ① Taobao, pat, etc. Provide a good platform, there are a lot of rich resources to use, eliminating the technical difficulty of building a website.

② Liu Jianjun and Xie Ming, as students majoring in e-commerce, can use PS, and have studied the knowledge of website construction, shop promotion advertising, online shop decoration, etc. They all have a certain foundation, fast start and fast conversion rate.

Later stage: when the store reaches a certain level, the profit will increase after you have time to purchase. Starting to build your own website, using some website building software or recruiting some computer college students to cooperate can basically meet the requirements of website building.

2. Economic feasibility analysis:

Compared with other investment projects, online stores have less capital investment, less risk and quick results. After doing well, the return on investment is considerable and the success rate is relatively high.

3. Implementation feasibility analysis:

① Team members have a high degree of cooperation, a clear division of labor and unity, all have the same desire and entrepreneurial ideas for the development of e-commerce, and have certain recognition and confidence in opening a store.

② Now the team members are all students majoring in e-commerce, with a certain knowledge and practical foundation, and there are two independent online stores to do business. One of them is on the diamond, which is developing rapidly, and another online shop, Sixin, is under planning.

If you have more spare time, you can use your spare time to develop online stores, accumulate experience, improve your reputation and accumulate certain funds. After half a year, I will find a job, and then I can run an online shop full-time and become bigger and stronger.

Four. Overall project planning

1. Target location

① The main business of the main online shop is unchanged, mainly men's wear, targeting the younger generation, and the sub-online shop is mainly engaged in home textiles. In the future, several online stores may be opened one after another, making them bigger and stronger, and coordinating primary and secondary development.

② Develop to the company in three steps.

The first stage: in the near future, before the summer vacation, improve the store's reputation, increase turnover, improve profits, and do a good job in the main and deputy online stores.

The second stage: from the summer vacation to 1 1, we will find sources of goods, provide professional services, upgrade the grade of online stores, develop our own brands and services, and further enhance our performance and profits.

The third step: after graduation, set up your own e-commerce company, integrate the resources of the main and deputy online stores, establish a clothing home textile website, and work as an online store full-time, further explore the market, deepen the brand, expand the team and achieve rapid development.

2. Business planning

3. Website technology and domain name planning

(1) website technology: build a brand website or a platform wholesale website by using its own platform, open source system and professional related website building technology.

(2) Domain name planning: build your own website and apply for domain name registration.

(3) Website management and maintenance, which will be implemented later.

Verb (abbreviation of verb) online shop system design and later website construction

(1) online shop decoration and beautification

① Improve the store standard and upgrade to the extended version; ② Use DIV+CSS to customize the layout, design the online store logo, and optimize the store name and layout; ③ Using PS technology to make more attractive publicity maps.

(2) Post-construction, maintenance and promotion of the website

Establish a website, optimize and promote SEO, conduct daily management, and maintain website security.

Implementation plan of intransitive verb project

(1) Division of work among team members:

(2) The specific steps of implementing the time plan:

(3) Problem handling and consultation system in the implementation process:

Problem solving: professional customer consulting service; Online shop traffic, turnover, conversion rate; Capital operation problems; Solution to the problem of online store return; Alipay security issues, etc

Advisory system: 1. From the initial stage of online store operation, team members regularly analyze and summarize the online store every week, and negotiate with each other to find solutions to make the online store develop better.

2. Establish a team equal consultation system after increasing personnel in the later period, and constantly improve it.

(4) Development of new customers and maintenance and promotion process of old customers:

A. Explore new customers: launch various softwares on online shopping platforms such as Taobao, Paipai and Baidu Youya, use various online marketing methods to improve the search ranking of stores, attract more new customers, and use various promotion methods to improve the attractiveness and conversion rate of stores. At the same time, after the establishment of the e-commerce website, it will attract more wholesalers to cooperate.

B. Maintaining old customers: Our store provides high-quality after-sales service: providing timely logistics tracking information for customers in need; When the customer arrives by express delivery, prompt the customer enthusiastically by SMS; Send short messages to inform customers of the correct use of clothes, such as the correct washing methods of different clothes. Understand and improve the return problem in time; Strengthen the contact and cooperation with the old customers of the website.

Seven. Project operation management plan

(1) Promotion Plan

① Online promotion:

A: Carry out all kinds of promotional activities in stores, make full use of limited-time offers, match packages and send activities to full staff.

B. paid promotion: through train promotion, with quick and good results; Promote in taobao guest and pay commission; Diamond booth, promotion outside the pay station;

C forum posting, buying forum, related fashion forum, Weibo marketing, focus on interaction to gather popularity, enhance prestige and attract potential customers.

D. Have the opportunity to join the clothing platform, get the opportunity to display and promote, and increase the exposure, such as 5 1 wholesale network.

② offline promotion: the offline promotion effect is not good, and the online shop mainly focuses on online marketing. But you can ask your classmates and friends to help you with publicity and word-of-mouth marketing.

(2) Organization and management plan

A. Project operation member plan:165438+1April-June, the team members are composed of Liu Jianjun, He, Pei, and work together according to the division of labor in the project implementation plan. If the sales volume increases during this period, you can find 1 or two classmates and friends to join us according to your business needs. 1 1 months later, find 1 computer major students to open a clothing home textile website.

B. Online store business plan: In the early stage, it will mainly focus on fashion men's online stores, as well as Taobao home textile stores and Paipai men's online stores, or establish some other online stores according to the situation. In the later period, we mainly developed e-commerce companies and integrated the resources of major online stores.

(3) Later website operation and maintenance plan

In the later stage, an e-commerce team was set up to carry out daily maintenance and operation of online stores and e-commerce websites.

Eight. project budget

Budget description: ① Wangpu standard edition is used, which has many restrictions. Upgrade to the extended version, you can customize the store logo, highlight the brand, and upgrade the store decoration, which is more professional, attracting customers and retaining customers.

Opening Taobao service can reduce the burden of store management, optimize the baby, monitor the store from time to time, analyze the data and improve the comprehensive strength of the store.

(3) Marketing tools can increase customers' desire to buy, facilitate transactions, improve the viscosity between customers and stores, and facilitate the transactions of repeat customers.

④ Through train promotion, bidding ranking, pay-per-click, good continuous use effect and transaction drainage. In the fiercely competitive Taobao shop, you can walk fast and well, but the disadvantage is that the upfront cost is higher. Through train promotion (pay per click, long-term use effect is very good): the minimum recharge of 500 yuan, the budget is 3000 yuan, with the development of the store, additional investment.

⑤ Liquidity (very important): After delivery, it takes about 65,438+00 days for the buyer to confirm receipt. During this period, funds cannot be recovered immediately, and orders must be placed at the same time. A day or so in 300 yuan. With the increase of sales, there is a greater demand for funds, which directly affects the development of the store. Liquidity is important. With the increase of sales, more liquidity is needed.

⑥ Purchase and camera expenses. Because the team's online shop is small in scale and lack of funds, it is impossible to purchase and upload photos, so it can only be a dealer, and the price of goods given by suppliers is relatively high, and the goods are not competitive. At the same time, suppliers don't update their inventory in time, and the quality of goods can't be guaranteed, which leads to a high rate of refund and return, which leads to a decline in the efficiency and ranking of stores and an increase in the business risks of online stores. So find your own source of goods and take photos for your baby.

7. If you open a men's clothing store, you can not include it in the budget first, and wait for the main online store to realize profit reinvestment. ⑧ Home Textile Store: As the main men's clothing store, revenue and expenditure are not included in the budget for the time being, and website construction and e-commerce companies may not be included in the later budget.

Nine. project evaluation

(1) risk assessment

① Technical risk: Technical risk is mainly reflected in website construction. When the website was built in the later stage, it was concluded that the money was built by a third-party website company and the investment was increased; Lack of website management experience, hacker attacks, hardware facilities failures, data attacks, and customer damage.

(2) Operational risk: due to the inadequate promotion of online marketing, the flow is not high, the turnover is small, and the income is greater than the expenditure. The solution is to implement various marketing promotion schemes, sum up experience and improve marketing effect; The increase of market competitors makes the competition fierce, which leads to the decrease of expected income. The preventive measures are strengthening self-management and adjusting strategies in time. The delay in updating the supplier's inventory leads to an increase in the refund rate, which affects the store ranking. At the same time, the supplier's product quality is not guaranteed, which leads to an increase in returns and affects store sales and ranking; Because the capital investment is not in place, it affects the expansion and development of online stores. The solution is to increase the budget and increase the liquidity.

(2) Operation management evaluation

① Due to the lack of knowledge and experience of team members, customers are lost and customer satisfaction is reduced. The first solution is to improve their knowledge level, and learn from other people's successful experiences in places where sellers study, such as Taobao Forum and Tang Wan Academy, so as to improve their ability to cope with risks. The second is to supplement the business knowledge for the online shop and improve the knowledge of clothing. Consult the students majoring in clothing, check the relevant information on the Internet, get familiar with the attributes of goods, and sum up accumulated experience.

(2) Coordination is risky. Due to the lack of communication among team members, the team is loose and lacks cohesion. The solution is to strengthen the communication between team members, formulate relevant constraints and reward and punishment systems, clarify the division of labor, and complete the task in time.

(3) Improve risk awareness and formulate relevant emergency measures through usual experience accumulation.

X. Other matters that need to be explained

(1) In order to improve competitiveness, I want to apply for a smaller storage place. ② Why do you want to establish multiple online stores? Will it be more than good, without focus?

Because although online stores invest less, their development is relatively slow. If you are a full-time online shop, you must have more than one online shop to maintain its initial development and operation. However, our main online store is Yang Fei's fashion quality men's clothing store, and Taobao Home Textile Store is to tap the huge potential of the home textile market, and the pat men's clothing store is to explore the growing Tencent pat platform.

② The huge development prospect of the home textile market in sub-online stores:

Every year, 65,438+00,000,000 couples get married in China. If each couple spends 2000 yuan on home textiles, the market capacity of this market alone will be 20 billion yuan every year. In addition, in recent years, the rapid development of the domestic real estate market and the improvement of residents' housing conditions have promoted the further development of the home textile industry. The development of tourism enables foreign-related units to use matching bedding and decorative items. With the growth of new demand, in addition, with the global economic integration and China's accession to the WTO, the international market demand for China household textiles is very strong. It is predicted that in the future development, the home textile industry will take the lead in the field of textiles. For example, the Japanese home textile industry has reached 40% of the textile market.

According to our team's investigation, 60% or 70% of the home textile stores on Taobao were founded in the last year or two, and the sales volume is good. Our team can learn from them to develop home textile stores.

XI。 Related accessories

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