This paper discusses the background of supply chain management.

(1) Changes in the market competition environment faced by enterprises at the turn of the century.

① Change brings challenges to traditional thinking; (2) The influence brought by information society and network society: individuation and diversification of consumer demand; Increase the difficulty of managing and obtaining resources; ③ The pressure of social interests has increased.

(2) The main features of traditional management mode and its inadaptability in the new environment.

Production mode: few varieties, large quantities, rigid special assembly line.

Achilles heel: poor ability to adapt to variety changes.

Organizational structure: multi-level hierarchical control.

Management thought and management system: centralization, pursuit of stability and control.

(3) The main disadvantages of the traditional management mode in the new environment.

(1) increased the investment burden of enterprises; (2) bear the risk of losing market opportunities; ③ It is difficult to form outstanding core advantages;

(4) Can't make an agile response to the complicated and changeable market demand.

(4) Unable to make agile response to complex and changeable market demand.