Traditional Culture Encyclopedia - Traditional virtues - Marketing case study: Misa failed due to political situation.
Marketing case study: Misa failed due to political situation.
This case mainly reflects the variability of the marketing environment.
1. Misa Teddy Bear is mainly influenced by the political environment.
2. Facing the threat of marketing environment to enterprises, there are generally three methods: changing marketing strategy, transferring and quitting. There is no fixed answer or standard answer to change the sales situation of such toys. For example, since people hate it, let them buy it back through communication and publicity to hate him and take it out on him. In addition, some marketing activities can also be used to change consumers' cognition and attract consumers' attention to sports. Of course, doing these things depends on the cost of the enterprise.
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