What were the best-selling TV brands in the 1980s?

The craziest time of China TV in memory is from the 1980s to the early 1990s. At that time, TV, like refrigerator, almost became synonymous with family modernization in China at that time. Any brand of TV is in short supply, and Anhui "Huangshan" and "Sabah" brands are also very popular. Now, like many TV brands in China, Jinxing brand color TV is a fading shadow ... The former Shanghai TV Machine Factory (now Shanghai Radio and Television Group Co., Ltd., Shanghai Radio and Television Station).

There used to be quite high praise and popularity.

1978, the state approved Shanghai TV Machine Factory to introduce the first domestic color TV production line. 1982 and 10, the Jinxing brand color TV was officially completed and put into production.

Since then, as a landmark product in Shanghai, Venus has won various honors and awards issued by the Ministry of Commerce, such as Golden Bridge Award for best-selling domestic famous brand products, China famous brand large-screen color TV sets, famous products recommended by national shopping malls, china association for quality's most satisfactory products, Fiona Fang logo of the State Bureau of Technical Supervision, five best-selling brands in China, and ISO-9002 quality system certification.

The development ideas of Jinxing color TV selection are "moderate scale and appropriate share" and "high-tech content and high quality".

Its market positioning is mainly aimed at Shanghai, and it is proposed that Jinxing boutique color TV should adapt to Shanghai's position as a national economic, financial and trade center.

It also introduced high-tech functions such as teletext and digital series products, as well as 16∶9 widescreen color TV, plasma color TV, full-plane color TV and 43-inch rear projection color TV.

Until 2000, the market share of Jinxing color TV in Shanghai still occupied an absolute advantage. The production and sales volume of Jinxing color TV sets ranked fifth and sixth in China, but the local market in Shanghai ranked first.

However, in the face of the intensified price war, although Venus has always adhered to the "boutique" route, it is not allowed to join the ranks of price reduction.

However, Venus color TV, which is not large enough, is becoming more and more difficult to survive in the case of diminishing profits in the industry.

The sales of Jinxing color TV are decreasing in the sales revenue of parent company SVA, accounting for 5% ~ 6% of annual sales of SVA, and its importance is also decreasing.

In 2003, SVA officially stopped producing "Venus" brand color TV sets. Soon after, SVA, the general distributor of Jinxing Color TV, also stopped the sales of this brand of color TV.

In this way, this brand with a long history withdrew from the color TV market in China.

Peony Peony used to be a banner of home appliances produced in Beijing.

Beijing Peony Electronics Group, the manufacturer of Peony TV, is a large-scale backbone enterprise in China electronics industry. When the domestic TV industry just started 1982 and 1983, Peony introduced advanced production lines from Japan. In the era of ticket supply, it has achieved an amazing market share of more than 50% and become an absolute leader in the industry.

In 1980s, owning a Peony brand color TV was once the dream of ordinary families in China.

Until the early 1990s, the market share of peony remained at a high level of about 20%, and the output of 1993 was 700,000 units. During the period of 1992- 1995, it won the Golden Bridge Award and the honor of "China Famous Brand Color TV" for four consecutive years.

However, since 1996, the competition in the color TV market has become increasingly fierce, especially in the face of the price offensive launched by Changhong and other manufacturers, the response of Peony TV has been slow, and the market sales have plummeted.

Peony's strong color of state-owned enterprises has caused too many redundant staff and insufficient funds, and it is unable to fight back in the market. Decision-making mistakes have further accelerated the decline of peony.

By 2000, Peony brand color TV sets were basically discontinued, and the TV factory maintained its operation by producing "labeling machines".

In September, 2002, Beijing Peony Electronics Group Company invested its own equipment assets and "Peony" trademark in Jiangsu Cyber Electronics Co., Ltd. and established Jiangsu Cyber Peony Electronics Co., Ltd.

Peony TV, the first brand of domestic TV in the past, officially married into Zhenjiang, Jiangsu.

In July 2003, Peony Color TV finally reappeared quietly, focusing on export, and started with low-end products below10.5 million yuan in the domestic market.

However, the industry is not optimistic about such low-end positioning, and it is still difficult to find "peony" in major markets such as Beijing.

Leap, Kaige Shanghai old-fashioned light industrial products, once had unlimited scenery in China. In addition to "Venus", there are also TV brands such as "Kaige" and "Feiyue".

As early as 1984, Feiyue and Kaige put forward the concept of after-sales service such as door-to-door service and exchange of goods, which was a revolutionary measure at that time.

These brands have won the market and reputation with excellent product quality, strong technical force and perfect service, which is in short supply.

"Feiyue" brand TV set is produced by Shanghai No.18 Radio Factory, and "Kaige" is a black and white TV set brand of Shanghai No.4 Radio Factory.

Later, "Leap" was also incorporated into the name of No.4 Radio Factory.

When color TV became popular, Radio No.4 Factory, which only produced black and white TV sets, stopped production in the early 1990s.

1996, Shanghai Radio No.4 Factory announced its closure, and now only the maintenance department is left.

After the closure of Radio No.4 Factory, it no longer produces "Feiyue" and "Kaige" TV sets, and the trademarks of "Feiyue" and "Kaige" have not been transferred so far.

Since then, Triumph and Leap TV have disappeared. It is only in the report that I occasionally see a batch of fake "Triumph" and "Leap" TVs being investigated as a kind of nostalgia.

Furi Fujian Furi TV Co., Ltd., established in 198 1, is the first Sino-foreign joint venture in China electronics industry and one of the first batch of color TV manufacturers in China.

Furi's joint venture partners are Fujian Province and Hitachi, Japan. Furi was once one of the top 100 electronic enterprises in China. 1994, Furi color TV production and sales exceeded one million units, ranking among the top five in the domestic color TV industry.

After 1998, faced with the increasingly fierce domestic color TV price war, Furi Company chose to avoid the sharp edge and shifted its strategic development focus to overseas markets. The color TV sold in the domestic market was changed to Hitachi brand, and Furi color TV disappeared in the domestic market for four years.

In 2002, after the reorganization, Furi once again faced the domestic market. In 2003, due to the upgrading of color TV, the price war in the field of traditional color TV gradually subsided, and Hitachi no longer produced and operated ordinary color TV. Furi Company decided to re-launch the "Furi" brand in the domestic market.

Restore the original production line and launch high-end products such as LCD, rear projection and plasma color TV across the board.