Are there any copywriting advertising cases of music competition type to share?

In recent years, music competitions have emerged in an endless stream, and many competitions have been loved by the public. For music itself, there are different styles, and ancient style is one of them. I have heard of ancient music, seldom heard of ancient paintings, and I can sing. What kind of scene will music combine with ancient paintings?

The case shared today is a clever combination of music and ancient paintings. It is a music innovation contest of "Ancient Painting Can Sing" jointly organized by Tencent NEXTIDEA, QQ Music and the Forbidden City. This game put an advertisement in the WeChat circle of friends, which attracted attention. Let's take a concrete look at the content of this advertisement:

A thousand years ago, a boy of 18 years old drew a national map of thousands of miles.

Thousands of years later, another teenager who is about to turn 18 will "sing" this painting to you for the first time.

1. Long bridge horizontal wave

Commentary: The giant bridge spans the vast river surface and connects two groups of mountains. There are pavilions and pavilions in the center of the bridge for pedestrians to enjoy the scenery-the map of Wang Ximeng in Song Dynasty.

2. Tang Ke Hua Qing

Interpretation: Scholars gather in the courtyard to recite, debate or ask questions.

-Wang Song Ximeng "Thousand Miles of Rivers and Mountains"

3. Tourists watch waterfalls

Commentary: The most prominent spectacle in the picture scroll is the simultaneous appearance of two waterfalls and four waterfalls, attracting people to enjoy the scenery.

-Wang Song Ximeng "Thousand Miles of Rivers and Mountains"

4. Water wheel abrasive particles

Commentary: A vertical water mill across a mountain stream, its overall architecture and internal structure are detailed and clear, which reproduces the prosperity of the official mill in the Northern Song Dynasty.

-Wang Song Ximeng "Thousand Miles of Rivers and Mountains"

5. Eagles compete for green.

Interpretation: As the highest peak of the whole volume, the rock is vertical, diagonal and twisted in small piles, which means that the situation is surrounded by peaks and the main peak stands tall.

-Wang Song Ximeng "Thousand Miles of Rivers and Mountains"

6. The rain returned to the sail.

Commentary: After the summer rain, the boatman came back loaded with goods, the river was full of drums and sails, and there were a few pedestrians scattered on the shore, which was a calm scene.

-Wang Song Ximeng "Thousand Miles of Rivers and Mountains"

This advertisement screens the circle of friends in the form of H5. The background music is Wang Ximeng's Thousand Miles of Rivers and Mountains, a 65,438+08-year-old young painter in the Song Dynasty, and Jackson Yi's Thousand Miles of Danqing shows this painting in the form of singing thousands of miles apart. The theme of this competition is "Ancient paintings can sing", and young artists are encouraged to convey the cultural connotation of China ancient paintings in the form of music creation and inherit the traditional culture. Call on young people to use music as a contact to combine the ancient paintings of the Forbidden City with modern music, so that "ancient paintings can sing"!

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).