What are the contents of online marketing and traditional marketing?

Network management and traditional marketing can be called online and offline, online refers to the business on the Internet, and offline refers to the traditional business model; The lifestyle of each era is different, and the choice of shopping methods will also change.

The approximate time for online business to start should be around 2002. After the birth of store C in 2005, the online shopping model expanded rapidly, and there was a saying of network management.

Network management is mainly manifested in the following points:

First of all, the merchant store

When the network just started, it was a shop opened online on the premise of merchants, for people who like to surf the internet to spend online, saving shopping time and facilitating shopping; At this time, network promotion also began, providing merchants with more convenient paths and network customer traffic.

Second, personal shops.

After the rise of merchant stores, they were called B stores. After all, according to enterprises, online stores are a minority, and then individual stores also have corresponding channels, which are called C stores by the public. Individuals can open a shop directly on the Internet in their leisure time or in the early stage of starting a business, and regularly sell, optimize, publicize and promote online.

Third, the circle of friends

This is generally self-media business, such as Weibo, blog, WeChat, etc. And recommend business information mainly through acquaintances; This category depends entirely on the characteristics of operation and the spread of personal charm.

Traditional marketing is manifested in the following points:

First, the physical store

This is more common and popular among the public, and many shops have been eliminated because of unfavorable management. This is also to replace the traditional business model with a competitive store with real feedback to customers.

Second, cooperation.

Cooperation between merchants, collocation promotion between products or cross-merchant support, etc. , is a manifestation of many traditional marketing; Also in different fields, display enterprise products, brands, information and so on. , and finally achieve the purpose of clinching a deal.

Third, advertising.

More common are some advertising paper, big screen, car body, product printing, free daily necessities distribution and so on. This kind of information is very popular among middle-aged and elderly people. The reason is that I have more time, like collecting and adapt to this lifestyle.

The biggest difference between online and offline is that online saves time and energy for shopping groups; You can directly touch, look and compare offline. Each has its own characteristics. It is suggested that individual stores and merchant stores can agree to use both, and choosing the best market will greatly increase the accurate customer base.