What benefits do small programs bring to traditional enterprises?

Small programs have brought convenient and quick benefits to traditional enterprises. At least choose between APP and applet. I think traditional industries prefer applets.

Why? First of all, the budget of small programs is low, so it doesn't take too much money and time to build a functional small program that meets the standard level. APP is relatively complicated, not only in terms of budget, but also in terms of professionalism.

In addition, the entrance of the applet is on WeChat, which is the big entrance of a social platform. Almost everyone has a mobile phone, and everyone has WeChat. The promotion flow of all small programs in the future must be quite optimistic.

Finally, the applet can be completely independent and does not need to go through the lottery mechanism between the Android market and the Apple market. It is a member of WeChat Mall. I think this is necessary, and the applet can be seamlessly detonated in the WeChat public circle of friends. As a product of Tencent, its functions are complementary, and the promotion effect will multiply, which also avoids the problem of downloading in APP Mall, killing two birds with one stone.

Traditional industries' cognition of new media is still in its infancy, so I think the benefits that small programs can bring to traditional enterprises are quite fast.