What is the impact of social media advertising industry?

According to the Analysis Report on Typical Business Models and Innovation Strategies of China Outdoor Advertising Industry from 2015 to 2020 released by Forward-looking Industry Research Institute, the advertising market in China (including outdoor video media and Internet) increased by 4. 1% in the first half of 20/4. Among them, the traditional advertising market only grew by 0.9%, and the growth rate slowed down. Outdoor video media and the Internet have a more obvious pulling effect on the overall market.

In the first half of 20 14, the growth rate of TV media advertising expenditure slowed down, only 1.9%. Television advertisements from all levels

Judging from the long-term year-on-year changes in expenditure growth, television has once again entered a period of resource adjustment. The length of CCTV advertisements has been adjusted obviously, and the publishing cost has been affected, reducing by 1 1. 1%. Quantitative change of daytime advertising resources of provincial satellite TV

However, in the 20-24 competition, the advertising duration of provincial satellite TV was the smallest, so the release cost still rose by 4.7%. In the first half of 20 14, the resource carrying capacity of news and current affairs, TV series and variety shows declined to varying degrees. At the same time, in the case of high price and limited resources, advertisers' advertising expenses may tend to turn to other TV stations.