How to choose the target market of the clothing industry

The marketing strategy of the target market of the clothing enterprise is as follows:

1, market research, summarize and analyze the feasibility of marketing to go to

2, analyze the trend of market development in relation to their own development goals.

3, take the network culture marketing, branding, word-of-mouth marketing and other methods for effective screening .

4, choose low-cost means suitable for the actual situation of the company's development.

Conduct market segmentation. The market segmentation of retail stores is usually based on the customer's age, gender, social class and other characteristics as a criterion. Through market segmentation, it is possible to understand the purchasing characteristics of each segment and assess market opportunities.

Selecting target customers. By evaluating the size, development potential, and market competition of the market segments, the accessibility of the market segments and the target customers of the retail stores are determined. Effective market segments generally have to have enough space, a low level of market competition, and the company has enough strength to enter.