Is the restaurant brand story of mirage planned by Pinshen Restaurant?

All-day tea market is a catering category evolved from traditional tea houses in Guangdong, which deals in Cantonese refreshments all day. Mirage was born in Xiguan, Guangzhou during Guangxu period of Qing Dynasty. Because of the solid materials, delicious taste, diverse types and the combination of Chinese and western, refreshments are well received by rural neighborhoods and Chinese and foreign merchants. Phantom 20 17 entered the Shenzhen market for the first time, bringing pure "original factory Xiguan".

Project difficulties:

There are many teahouses in Shenzhen, but there are few all-day tea markets. How can we let everyone know and fall in love with a mirage?

How can a mirage 100 years of history be passed on to consumers in an appropriate way?

Pinshen catering design solution: brand slogan: Xiguan famous shop. Memory of Phantom Fresh Brand: Guangzhou xiguan big house+Cantonese-style flower window+brand main color dark green core copywriting appeal: century-old inheritance, Xiguan taste, namely steaming and instant boiling, hand-cooked fresh-through the copywriting description of the evolution history of Cantonese-style refreshments, Phantom will be shaped into a benchmark representative of the all-day tea market, thus being established in the hearts of customers.