What are the commercial values of Internet copywriting?

Don't blindly pursue cool literary talent, the copy is too flashy to understand.

2, in line with people's psychological expectations

That is, when users see the copy, they can clearly know what they want to do, instead of being cheated into the next link.

Don't impose personal will on users.

Instead of forcing users to buy more and pay more, they add more brand tonality to the copy and show it to users.

4. Dialogue close to life

Relatively simple, withstand scrutiny, familiar, easy to be deeply remembered by users.