Why do young people generally dislike drinking traditional tea? But love milk tea?

"(Tea) originated in Shennong, heard in Duke Zhou of Lu, flourished in Tang and flourished in Song." When it comes to tea, people will quote this sentence by Cha Sheng Lu Yu to summarize the long history of China tea.

Tea, in the context of China, is definitely not the word "oriental leaf". It permeates the traditional culture of Confucianism, Buddhism and Taoism, showing distinct cultural implications, and is one of the representatives of traditional culture in China. The phrase "Lu Yu's tea is like a splash-ink landscape painting" in Jay Chou's song also shows that tea is not only a concrete drink, but also an abstract concept integrated with literature and art.

Perhaps it is precisely because tea has a long history and is closely related to literati, so drinking tea is often regarded as an elegant life interest. Sedentary, drinking tea and savoring the taste of life seems to be a very difficult thing for young people living in a fast-paced life, or an extremely extravagant thing. Although tea is a trivial matter, tea art abstracts secular tea drinking into life, rises to the height of philosophy, and is even shaped into the ultimate belief of a person to settle down. Chinese tea art is deeply influenced by Taoist thought, with "harmony, quietness, elegance and truth" as its four truths. The heavy ideological culture in tea is the taste that contemporary young people can't chew slowly, so tea pushes away those young groups who can't settle down.

In addition, the tedious process of making tea also increases the sense of distance between tea and daily life. On the stage of tea performance, different kinds of tea correspond to different methods of making tea. Tea sets are also very particular, but even if you buy a whole set of tea sets, it will take a lot of time to remember the essentials and order of tea art, not to mention the time cost of follow-up exercises. Therefore, the beauty of tea art is beautiful, but due to the increasingly fast-paced lifestyle of young people, in front of tea art, everyone naturally chooses to look far away.

But in fact, modern seemingly complicated tea art is mostly used for performances, and people can make tea in a much simpler way every day. Tea originated in the south of China and gradually spread to the north. With the popularization of the region, tea drinkers have also broken the class restrictions. From the royal tea to the daily drinks of ordinary people's homes, tea can be fine tea in small ceramic cups or goo goo beef in large coarse ceramic bowls.

What discourages young people is the marketing strategy derived from the spirit of tea art. Due to the uniqueness of the spirit of tea art, many merchants bind tea with Zen and Taoism and decorate it with quaint packaging, giving people an aging impression. The double packaging of ideas and ancient tastes makes young people naturally and deliberately alienate the preaching in advertising copy and reject such "old products"

The combination of cultural symbols and material entities, more complicated tea-making methods and the aging packaging of tea products all label tea as "not everyday", which may also be the "stereotype" of young people on tea and one of the factors that prevent more young people from falling in love with tea.