How to treat Internet companies such as Tencent, Ali, Aauto Quicker and Zhihu as the most valuable China brands in 100?

1June18th, Kaidu released the "Top 20021year list of the most valuable China brands of Kaidu BrandZ 100", and Zhihu made the list again, ranking 84th with a brand value of US$ 2.409 billion. Compared with 2020, Zhihu's ranking has increased by 7 places, and its brand value has increased by 10.

Brand Z is a brand report issued by a research company under WPP, the world's largest communication group. Known as the most authoritative and comprehensive brand influence list in the world. The brands on the list have undergone extremely strict valuation, taking into account the financial value of the brand and the user's evaluation of the brand. Its authority and impartiality are highly recognized worldwide.

There are also many Internet companies, such as Tencent, Alibaba and JD.COM. Among them, Zhihu, as a corporate brand of content track, is listed together with brands such as Aauto Quicker, Bi Li Bi Li, Tik Tok, etc. Wang Xing, president of Kaidu Greater China and global president of BrandZ, said: "As the China market enters a new stage, the focus of economic and social development will no longer be just high speed, but high quality and sustainable development." He believes that high quality and sustainable development will become the core of brand building in the future.

In this year's list, Zhihu's brand value increased by 133% compared with last year, reaching $2.409 billion, ranking seven places higher. The list points out that the fastest growing brand among the top 100 most valuable brands in China this year (the brand that grew by more than 30% in the past year) has obvious advantages in "distinctiveness", "differentiation" and "prominence".

Zhihu was listed on NYSE in the first half of 20021,and its brand awareness and influence have been enhanced worldwide. Zhihu's ecology centered on "acquiring" content has been recognized. Zhihu's graphic reading rate reaches 78%, which is a very efficient figure for the information explosion. The average cycle of Zhihu's 1000 page views nearly three months ago was 2 1.7 months, which also means that the high-quality content in Zhihu has been cherished by users in the past and in the future.

The content of the sense of gain has also driven the high-quality growth of young users and business value in Zhihu, forming a positive cycle. The data shows that the monthly average number of active users in Zhihu has exceeded 654.38 billion in September this year, and the intergenerational coverage of the new generation of young users has become a remarkable feature. In the past two years, among the monthly active users in Zhihu, the proportion of users aged 18 to 25 has increased from 20% to over 40%, and the absolute value has increased by more than four times, striding into the fields of study, life and entertainment of the younger generation. In the scenes where young users are active, such as college entrance examination and school opening, Zhihu's brand and product influence is gradually deepening. At the same time, the commercial value of Zhihu has been continuously improved, and a community-driven content realization business model has been established. In the second quarter of 20021,Zhihu's revenue increased by 144.2% year-on-year to 638 million yuan.

The content of the sense of gain has also promoted the influence of Zhihu brand to spread to more industries. Q&A and discussion in Zhihu have always been of high quality and high dissemination. In the new era, a large number of cultural creations originated in Zhihu frequently broke the circle and grew into content IP, which gradually penetrated into the fields of film and television, publishing, games, animation and so on, demonstrating Zhihu's brand reputation and content IP potential. Among them, Zhihu released the first domestic children's popular science picture book "Why 100,000 are in Zhihu Edition" on June 65438+ 10/,and most of the questions were inspired by the high-quality children's popular science content in Zhihu, which was jointly created by top experts and scholars in Zhihu and excellent content creators. Once launched, it has been highly concerned by the Internet, publishing industry and parents.

Being on the list of "Top 202 1 Kaidu BrandZ Most Valuable China Brands 100" means that while upgrading its products and services, Zhihu is constantly evolving its brand value, showing its differentiated advantages and gaining the trust of users.