Now many companies begin to produce fresh food. Where is the pain point of fresh e-commerce?

Indeed, there are many problems with fresh food, so there is no big market. It used to be made by individual shops. Now that we have entered the Internet era, people's consumption has been upgraded, and many difficulties can be solved, which is profitable. Therefore, a large number of enterprises have invested. Where is the pain point of fresh e-commerce operation? I summarize it as 10. I hope my answer is helpful to you.

1, pull new difficulties: the traffic bonus period has passed, the traffic portal has gradually turned to the social side, and the cost of acquiring users is getting higher and higher.

2. It is difficult to retain customers: the repurchase rate and retention rate of users are low, and burning money will not burn the future.

3, the guest list is low: to be the public, the guest list is low; To be high-end, without accurate user traffic, the order volume can't go up. This is a hurdle.

4, poor experience: non-standard products+weak visual sense, user experience becomes difficult, the gap between physical objects and pictures can easily reduce user experience.

5. Difficult logistics: First, cold chain supply has become the first recognized problem of fresh O2O; Secondly, the game between logistics distribution and outsourcing is difficult: self-built logistics can be controlled, but the flow is unbalanced and the cost is high; Outsourcing logistics operation is uncontrollable, with relatively low cost, but high return rate.

6, inconvenient: First of all, the variety is too poor to become the main channel for users to buy; Followed by home delivery, the next day is a pain point.

7. It is difficult to return goods: the return of fresh e-commerce is a serious injury, and 1 order return requires 5 order profit subsidies.

8. Difficult premium: low fresh brand and low premium space.

9. Difficult to predict: First, people's views are difficult to adjust, and consumption habits in different regions are quite different; Secondly, demand supply planning is challenging, even in the pre-sale mode.

10, difficulty in making profits: difficulty in making profits and category restrictions almost form a vicious circle. Unable to place an order without expanding products; Expand the product, bring about self-destruction.

It's not easy to fight by hand, hope to adopt it!