What are the advantages of small program e-commerce compared with traditional e-commerce

(1) Compared with traditional e-commerce, e-commerce applets run more conveniently and quickly, and the applets are unique, and user data will not be shared, so you can set up your own private domain traffic pool. In addition, payment by letter not only improves the efficiency of payment, but also improves the security of payment. (2) The entry threshold is low. No matter which e-commerce service platform traditional e-commerce enters, it needs to pay various fees such as entry fees and handling fees, while e-commerce applets do not need to pay platform fees, but only need to pay development fees and account authentication fees. In general, the cost of e-commerce applets is much lower than that of traditional e-commerce platforms. (3) The online drainage methods of e-commerce applets are diversified, including search, code scanning, nearby applets, etc. More importantly, online and offline drainage can be realized simultaneously. (4) Time-saving and labor-saving, small programs have the inherent advantage of portability, and can be used at any time without downloading, thus reducing the access cost of users. The development of small programs gives full play to its own advantages, improves the application experience of customers and enhances the user stickiness of customers.

Huang Zheng, the founder of Pinduoduo, once said: "All e-commerce companies should do small programs." Because of its light weight and low cost, applets have natural parasitic characteristics. As one of the first people to eat crabs, the bonus of small programs enabled Pinduoduo to reach 300 million active users in less than a year, second only to Taobao and JD.COM at that time. Wechat's powerful social attributes put the applet on a high platform. From Alipay, Baidu and today's headlines to Tik Tok and Meituan, Internet players have entered the game.

As a leading listed skin care company in China, Marubi also hopes to build an online applet platform for its sub-brand Ji Chun as a pilot for online business transformation under the influence of live e-commerce and social e-commerce. However, Marubi needs to innovate the transaction settlement mode in order to accelerate the online business transformation.

In such a business scenario, by building a small program platform, an independent store will be built for each agent, and the partners and celebrity net red will conduct live drainage, so that users can place orders online, the platform will collect money uniformly, and all stores and agents will deliver goods. Then there will be two problems. First, the fair involves many agents and stores, and the ticketing work such as financial accounting and reconciliation will be very complicated, time-consuming and laborious. If more than one accountant is employed, it will inevitably increase the cost of financial personnel. Second, the unified collection and payment of the platform will involve the issue of "clearing up". As a listed company, Marumi obviously needs to make its business compliant and cater to legal supervision.

In fact, the cooperation between MallBook and Marubi shares has many similarities. With the powerful accounting technology of MallBook as the core, the whole process of trading orders is automatically divided through the accounting system, and the headquarters can query the specific fund settlement details in the system management console, effectively improving the overall payment accounting efficiency and reducing the financial and operating costs of the platform. At the same time, the transaction funds are deposited in the central bank's supervision account instead of the platform account, which can reasonably avoid the risk of "two clearing" for the platform, thus escorting the compliance development of Marubi's small program e-commerce business and further releasing the business growth potential. In the future, MallBook will join hands with Marubi Co., Ltd. to promote the integrated development of digital technology and beauty care industry, create a more convenient payment experience for users, provide franchisees with more efficient collection efficiency, and build smarter accounting management for the platform.

Now the applet is about to celebrate its fifth anniversary. This product, which was not optimistic at first, has been widely accepted by people and even spawned a large number of service providers. Even in 20021,the daily activity of applets exceeded 450 million. In order to maintain the vitality of growth, at present, small program e-commerce has formed a variety of development models, such as small program e-commerce+WeChat official account, small program e-commerce+community group, small program e-commerce+live broadcast and so on. In order to accelerate the transformation and upgrading of business, enterprises should also focus on improving the transaction management efficiency and security compliance of the platform, so as to gain a firm foothold on this track and forge ahead.