What impact does the Internet have on traditional media and consumers? thank you

In modern society, people rely on mass media to obtain information, so as to form a judgment on the social environment. The guidance of the media to public opinion will directly affect the public's ideas and emotions, affect social stability and so on. In the process of social transformation in China, the transformation of media plays a vital role.

As a new media, the Internet will inevitably change the way and content of people obtaining information to a certain extent, thus indirectly affecting the use of traditional media. In recent years, the influence, social status, political recognition and the ability to report major events of the online media in China clearly show that the network has become one of the mainstream media in China.

From the perspective of media penetration, TV is still the media with the highest usage rate, but from the perspective of media usage time, the average online time of netizens has exceeded the time people spend watching TV. In addition, the use of the Internet has also affected the use of traditional media.

Internet has a great influence on the use of traditional media. Among them, the time spent watching TV is most influenced by the Internet. More than half of netizens think that the time spent watching TV after surfing the Internet has decreased: 22.5% netizens think that the time spent watching TV after surfing the Internet has decreased a lot, and 32.5% netizens think that the time spent watching TV after surfing the Internet has decreased a little. Followed by magazines, 35.2% of the netizens surveyed think that they spend less time reading magazines after surfing the Internet. More than 30% netizens think that after surfing the Internet, they spend less time reading newspapers, listening to the radio and reading books.