What is the culture in the time-honored brand?

In the Spring Festival market, the "Beijing Eight Pieces" of Beijing Daoxiangcun Food Co., Ltd. is very popular. "Beijing Eight Pieces" originated from the Forbidden City. It is eight kinds of cakes with different shapes and tastes, and it is a holiday food with Beijing characteristics. A lucky number of "Eight Pieces" represents a New Year's lucky draw, but the "Beijing Eight Pieces" lucky draw is not just a number, it can evoke many sweet and happy memories.

The well-known "Beijing Eight Pieces" have disappeared for more than 50 years. Later, Daoxiang Village consulted a large number of ancient books and documents. After nearly a year of research and development and adjustment, it finally re-produced Eight Pieces of Beijing in 2007. Crispy "Beijing Eight Pieces" snacks are all handmade. Crispy layer by layer, even more crisp when eaten in the mouth. Today, Beijing Daoxiang Village "Beijing Eight Pieces" has become an authentic "Beijing Gift", with sales exceeding 10 million boxes. In order to better inherit and carry forward the technology of "Beijing Eight Pieces", Beijing Daoxiang Village has also trained a group of skill inheritors to continuously spread and popularize the history, culture and technology of "Beijing Eight Pieces" products. On the afternoon of February 8th, in Caizhizhai, Guanqian Street, a century-old shop in Suzhou, there were more than 300 varieties of Soviet-style candy, cakes, roasted seeds and nuts, candied fruit and salty taste, which made people feel the strong flavor of the year.

The quaint and elegant decoration of the store and the authentic taste of Soviet-style New Year's goods are also equipped with a new way of mobile payment by mobile phone this year, which has become a striking landscape of the "Soviet-style New Year's Day". "This is the first time that 148-year-old Cai Zhizhai tried water to participate in the' Su Nian Festival'." Chu Minhui, chairman of Suzhou Caizhizhai Food Co., Ltd. said. Inheriting old craftsmanship and bringing new surprises, Daoxiang Village in Beijing, which is located in traditional Chinese food, is still full of vitality after a hundred years of commercial vicissitudes because it always adheres to customer-centered and pays attention to customer experience. In addition to the "Beijing Eight Pieces", Daoxiang Village in Beijing has also successfully produced a variety of traditional foods that have disappeared, such as Zhuangyuan Cake, Tuoguo Cake, Chongyang Flower Cake and Wudong Cake, and integrated traditional food culture into production and sales.

The traditional food culture in China pays attention to the harmony of "four seasons", "yin and yang" and "five flavors". With the change of solar terms and climate, people eat very different things, and the culture of eating is also included. Can we spread traditional food culture to consumers through the 24 solar terms? In 2008, Daoxiang Village in Beijing visited nutritionists and folklore experts and conducted a lot of analysis and research. In 2009, Daoxiang Village launched a series of twenty-four solar terms foods that conform to natural health and folk traditions, and it has been continuously sold for nearly ten years.