What if GK5 is stronger? Why did Fit lose sales to POLO?

Even if it is the top fit with a price of 654.38+ 10,000, you will feel that this car is too cheap when you sit in it. Almost no center console is made of a large piece of plastic, which will always remind you that this is a cheap car. I believe that many potential Fit users will be intimidated by the extremely rough interior after hearing the recommendation of people around them or online articles and entering the exhibition hall. Relatively speaking, even though POLO, which was designed many years earlier than Fit, has adopted the Volkswagen family-style design, its interior design looks very compact. Fine piano paint decorative plates and chrome-plated strips are appropriately added in the middle and high parts, which makes the cockpit exquisite and atmospheric. The degree far exceeds Fit. Although POLO is indeed far behind Fit in space design, not everyone has a special liking for the large space created by students, let alone looking at such a cheap indoor space. But in fact, no matter whether it is American or Japanese Fit, the LCD screen and the magic seat in the back row, which are only available on the top of the China version, are actually standard, which leads to the next question. Fifth, the distribution has been reduced too sharply. In fact, there is a view that Honda was first put into production in China, and it was only put into production under the fit of L 15B2 engine. While keeping the price low, it is natural for him to configure the recycling point. But I want to say that there are not so many Fit users who need such high motivation. Relatively speaking, the configuration of materials in the car is the most contacted by ordinary users. The domestic three-generation Fit not only lacks the most distinctive full-touch LCD central control and the magic seat that can freely allocate space in the back row. There are also speakers on the rear door panel, lighting in the trunk, drum brakes on the rear wheels, and there is no ESP in the middle and low parts from the beginning. When the engine room cover is opened, you can see the frame exposed at the firewall position and the insulation cotton with very small size. Open the rear door panel, there is not even any sound insulation, not even a moisture-proof film. Even some users found that the structure used in the A-pillar position of the main and co-pilot seats was different after disassembling the Fit body. The ubiquitous reduction in distribution has also led to an unparalleled sense of cheapness in both static and dynamic domestic Fit. The relative POLO has been produced for a long time, and the production cost has been digested by the sales volume. The vehicle configuration is basically the same as the overseas version, and there are not many places that make people feel stingy. Even in the middle, there can be automatic air conditioning and ESP, which can improve the ride experience and safety index. It also makes buyers feel at ease. 6. Guangben's output is unevenly distributed and its price is high.

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The third factory of Guangqi Honda with an annual output of 654.38+0.2 million vehicles was officially completed. At present, Guangqi Honda Huangpu No.1 Factory has an annual production capacity of 240,000 vehicles, mainly producing Binzhi, Feng Fan and other vehicles. Guangqi Honda Zengcheng No.2 Plant has a production capacity of 240,000 vehicles/year, mainly producing Accord, Odyssey and other models. After the third plant in Zengcheng was put into production, the initial production capacity was 6.5438+0.2 million vehicles/year, mainly producing Fit models, which eased the production pressure of this model. It can be seen that the annual production capacity of Fit has been fixed at around 1.2 million vehicles, and the sales volume of Fit has approached the production capacity. Because a car is hard to find, there is almost no sales pressure on the terminal, so there is still no discount after listing for many years. Compared with the POLO that has been put into production for many years, models with similar configurations can even have a price difference of about 10,000 yuan. For the small car market, this is already a very large price difference, which is a factor that consumers have to consider when buying. To sum up, for Fit, the biggest problem now is that its own production capacity and configuration are too high, and now the king of sales at this level is POLO. The newly redesigned sixth-generation POLO has been listed overseas on 20 17. The newly designed and well-received MQB platform will not only improve the safety performance, driving quality, fuel economy and even space of the whole vehicle, but also be less difficult to put into production and have better cost control because of the modular characteristics of MQB. Therefore, regarding Fit, I hope Guangben can rationally plan Fit configuration as soon as possible to make up for the pain point of being cut off in the early stage, because your strongest opponent is coming soon.