What is Zodiac wine?

Kweichow Moutai Zodiac Wine is the main brand wine jointly created by Kweichow Moutai Co., Ltd. and Mr. Huang Yongyu, a master designer of Zodiac.

This product invites artist Huang Yongyu to draw the zodiac pattern on the bottle of Maotai, aiming at creating a combination of national wine Maotai, national artists and the essence of the zodiac culture. It is a noble drinking, high-end collection wine and high-end gift wine sublimated from Maotai high-quality liquor. This is another cultural landscape of Maotai, the national wine, after the Olympic Maotai, Shi Sheng Maotai and Expo Maotai.

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Kweichow Moutai is also unique in that it is the first high-grade liquor in China as an asset equity product. This time, Kweichow Moutai not only brought forth the innovation in brand packaging, but also combined it with cultural collection. In the market sales mode, it also boldly adopted unconventional sales methods, and transferred the rights and interests of Kweichow Moutai on the online trading platform of Beijing Jinmajia property rights through online bidding. This is the first time that China liquor industry has implemented property rights trading.

At this conference, China Huaxia Cultural Heritage Foundation also launched a special fund for the protection of Chinese wine cultural heritage. Ms. Geng Ying, Chairman of China Huaxia Cultural Heritage Foundation, signed a strategic cooperation agreement with Mr. Shi Lei, Chairman of Hunan Zodiac Culture and Art Development Co., Ltd.

Baidu Encyclopedia-Kweichow Moutai Zodiac Wine