How to place fresh shelves?

We all know that department stores rely on fresh food to increase passenger flow. Of course, there are also fresh supermarkets now, which are fresh supermarkets. With the improvement of people's living standards, whoever can meet the needs of the public will have a high sales volume. The supermarket industry is extremely hot. It has basically replaced the canteen and become the main place for people to shop. The development of fresh supermarket also drives the development of fresh supermarket shelves.

Display skills of fresh goods

First, the decoration of the commodity display environment

Pictures, samples (bread, cakes, fruits, seafood, etc. ), lighting, clothing, shelves, display cabinets, and the coordination and contrast between color and goods.

Second, the commodity structure.

In the layout of supermarkets, it is necessary to emphasize the combination of major fresh-keeping departments and the relationship between them. The commodity display of fresh commodity department should also emphasize the combination of commodity display, even the combination of cross-departmental commodity display, and emphasize the change of commodity combination.

For example: condiments and frozen products, meat products; Cakes and birthday candles; Kitchenware and meat products.

Commodity combination mode:

1, seasonal combination: soup, sausage

2. Festival combination: Valentine's Day cake and card.

3. Convenient combination method: seasoning

4. Combination method of commodity use: milk and bread.

5. Theme promotion combination mode: barbecue festival (seasoned meat, spices, utensils)

Third, pay attention to the promotion of goods.

One of the main reasons why customers don't buy goods is that they don't understand, especially new goods. It is necessary to introduce the main points of goods through POP or other means to help customers make new consumption attempts. The key is to let customers know and understand the goods and their usage through various ways.

Fourth, product display image management

This goes back to the old problems of commodity display standards and display quality. Need to constantly check, sort out, replenish goods, pick up rotten goods, goods are sold in such repeated image maintenance.

I hope I can help you solve the problem.