On Short Video Marketing from "Xiaoman Plagiarism Gate"

Xiaoman copied the creative short video advertisement starring the famous movie star Mr. Andy Lau released by a famous car brand on Xiaoman's day this year. The development of the event is divided into two stages. First of all, on the day of Xiaoman, after a well-known brand released a video, the communication effect was good, with hundreds of millions of broadcasts and more than 3 million praises. It can be seen from the broadcast volume of over 100 million that the marketing effect of this short video is surprisingly good. A single short video can reach hundreds of millions of people in a day. This effect can only be achieved by new media, and it is difficult to achieve it by traditional advertising methods. Judging from the favorable comments received by the video, it can be concluded that the recognition of the video is extremely high, and naturally, the reputation of a car brand set off by the video is also extremely high. At this moment, the bosses of enterprises think about it. This short video marketing effect is so efficient. Has your company ever tried similar short video marketing? It must be the most effective and economical means to mention the role of short video marketing in brand communication and product promotion. So how to make short video marketing the most economical and effective is the job of short video marketers. Of course, if you only focus on short video marketing, short videos and short videos are limited. Let's raise the height to the level of new media marketing, and maybe you will be suddenly enlightened at this moment. New media marketing should apply the means of new media to the operation and development of the whole enterprise. In the second stage, the follow-up netizen named "Peking University Man Ge" questioned video plagiarism. Because Peking University Man Ge questioned that the copy used in the short video was very similar to the video he sent on the day of Xiaoman last year, and compared with the video, we found that the latter only made 1 word in hundreds of words. Some netizens exclaimed, where is this plagiarism? This is a complete copy. Some netizens even pointed out that Ge, a Peking man, was suspected of copying the netizen "yoli". Everyone who is familiar with 24 solar terms will find this and be able to write such a copy. Eating melons is no big deal. At the end of the incident, the car brand finally threw the pot to the brand planning company that made the video. Looking at the problems beyond the incident, the apparent reason for the short video of an enterprise this time is the problem of the short video planning and production company, but in fact it is the fault caused by the outsourcing of new media operations. It is a way for a company to outsource part of its work to a professional company with the help of external force to achieve the effect of capacity growth in a short time, but this way is only a short-term behavior of the enterprise. If the enterprise itself has the ability to operate new media, it must also establish its own team. The employees of the enterprise are definitely better than the outsourcing company in the basic knowledge of the industry and lightning protection ability. Of course, the advantages and disadvantages of enterprises are also more clear, and naturally there is no need to say more about what to do and what not to do. On the surface, the new media marketing outsourcing saves a little money, which can be dumped if something goes wrong, but in the end it is the brand that suffers. Since short video marketing is the best way for enterprises to promote themselves, and since enterprises need to adopt this marketing method for a long time, the new media marketing strategy should become an important link in the future development of enterprises. Why not form an enterprise new media marketing team? As long as you have someone and your ability is still slightly insufficient, that is training. Any problem that can be solved with money is not a problem. The team training of new media marketing V2.0 is being customized for each team. Please contact us to get it.