Holiday promotion method of holiday marketing

(1) Different market types need different types of promotional tools, such as IT and supermarkets, supermarkets and department stores, shopping malls and hypermarkets, hypermarkets and electronic cities have similarities and differences in their characteristics and environments, so we should choose different promotional methods.

(2) Competition conditions and cost allocation. This includes the strength, conditions, advantages and disadvantages of IT enterprises themselves in the competition, as well as the conditions and environment for competing brands. From this, the scope, quantity, variety, discount rate, incentive design and redemption rate, product sales expenses and additional interest expenses (referring to the return and recovery rate of investment) that the enterprise can provide are formulated.

(3) Selection of promotional media. For example, when choosing coupons as promotional tools, the media must queue up, how much should be sent directly to customers, how much should be packaged and distributed, how much should be sent directly to home, and how much should be attached to newspapers and magazines. It should be quantified, refined and rationalized.

(4) The timing of promotion is the beginning of success, and the beginning and end of the timing are the life clocks of holiday marketing, which must be paid attention to. Too long and too short will restrict the smooth development of holiday marketing. According to foreign practice, the holiday marketing promotion date should be half a month, with 4 days before the festival as the promotion period, 7 days in the festival as the key period and 3 days after the festival as the repair period, and the duration of each period should be the length of the average purchase cycle.

(5) Selection of promotion target: There are various promotion targets for holiday promotion, which can not only promote the sales of consumers and social groups, but also promote the sales of middlemen and retailers, and also promote the sales of salesmen and even peer manufacturers and suppliers. Distinguishing priorities and correctly selecting promotion targets are the primary factors to be considered in holiday marketing. Generally speaking, only when products are transferred to consumers can the operation of enterprises be finally completed. So the object of holiday promotion should be to stimulate consumers, supplemented by sales incentives for retailers. However, if it is a large-scale festival marketing activity, considering the scale and effect of completion, it must be promoted in multiple sectors and used in multiple ways.