What is the cost price of a bottle of Maotai in 800 yuan?

As the first thousand yuan stock in China, Maotai should be a well-known product, so what is the specific cost of a bottle of several hundred to several thousand yuan Maotai? How much water does thousand yuan Maotai have? The real cost of Maotai is only known within Maotai Group, and we can only know the cost through the data of its first quarterly report and annual report. As of the first quarter of 20 19, the gross profit margin of Maotai reached 92. 1 1%, ranking first in A shares. That is to say, according to the data of Maotai Group's own income statement, the real cost of a bottle of 800 yuan Moutai is about 800*0. 18= 144 yuan.

What is the gross profit margin? Gross profit margin refers to main business income-main business cost. For Maotai, its main business cost is the cost of raw materials, mainly sorghum, wheat, water and packaging. According to the gross profit margin of 92. 1 1%, the raw material cost of a bottle of Maotai in 800 yuan is only: 800 * (100-92.65438+.

Of course, the cost of raw materials is not the final cost of products, because it has to deduct management expenses (employee salaries, utilities, etc. ), sales expenses (distribution expenses, advertising expenses, business entertainment expenses, etc.). ) and financial expenses (bank financing interest or market capital lending interest, etc.). ), and this part is the real cost of Moutai.

Of course, after deducting these three parts, it is not the final profit of Maotai, because related taxes and fees, non-operating expenses and investment losses, asset impairment losses, etc. have to be deducted. This is why the net profit of Maotai is only1121million yuan. After all, management expenses+sales expenses+financial expenses cannot directly account for about 40% of the cost, but related taxes and fees.

As shown in the following figure, during the 20 19 1 quarter, the three expenses of Maotai were: 87 1 100 million yuan,14.57 million yuan and-337,500 yuan respectively (the financial expenses of Maotai were negative, mainly because its interest income in the bank was higher than interest expenses, and the surplus was actually earned by the enterprise. In addition, the special feature of Maotai is that the R&D expenses are charged separately (generally included in the management expenses), and the R&D expenses of 20 19 1 quarter are 8.904 million yuan. To sum up, the total cost of Maotai's three expenses is 8.7 1 ten thousand yuan+145700 yuan -337500 yuan +8990 yuan. When its main business cost is 17 1 100 million yuan, its total cost is 23.36+17/= 4.046 billion yuan, accounting for 40.46/224.8 ≈ 18 of its revenue of 22.48 billion yuan.

In fact, it can also be saved. Maotai is robbed by dealers, and there is no need for much sales expenses (I think this sales expense of 65.438+45.7 billion contains a lot of water, so it will cost about 6 billion a year). In addition, the management expenses and research and development expenses of Maotai can actually be reduced. If it is a private enterprise, Maotai's cost of 654.38+0.8% is fully capable of coming down.