The off-season of the clothing industry is usually several months to several months.

According to the off-season and peak season in a year, improve everyone's concept of seasons. Today, Meilan Li Jiao Women's Wear will help you sort out the skills of how to make the best performance at all stages of the year, so as to get ready in advance!

Because it is August, so now we will start from August and do a circular combing!

August

1. The slow-moving season of summer clothes is a crazy off-season, and the specific sales date is mid-August. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion.

In February and August, some autumn orders have officially started to be sold, and powerful shops have begun to seize the strong position in the market, which is also a crucial period for creating explosions.

September

1. The transitional season of summer and autumn clothing is also the off-season and over-peak season, which is an embarrassing off-season. The specific sales date is in the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market.

At this time, consumers hold a wait-and-see attitude, so many people have lower transactions. At this time, the seller should be calm, not anxious, and actively adjust the goods and marketing planning in the store to prepare for the peak season.

2. During this period, the explosion of autumn orders has basically matured, and it is also a period when market competition begins to be fierce. From the end of September, the market sales began to surge. Do a good job in marketing and prepare for the upcoming peak season.

October

1. Autumn clothing sales season is a crazy season, and the specific sales date is in the middle and late June of 10. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. At this time, the arrival of the National Day also announced the official opening of the clothing peak season.

The offline shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate.

2. The peak season of sales in 10 is mainly concentrated in the middle and late period, because there will still be a sales trough (about 10 days) in online sales after the long holiday, so I hope everyone can make good use of the long holiday to make good sales, so as to safely pass the 10/0/0/5 days trough in early October.

3. From 10, 1, the marketing activity of Shuang 1 1 has entered the 30-day countdown, and various preparations have been carried out one after another, in order to do a good job in marketing and customer accumulation and strive for more customers and sales during the period of Shuang 1 1.

November

1. The transition season of clothing in autumn and winter is stable, and it is the standard peak season to catch up with Tmall Double Eleven. The specific sales date is one week before and after the double 1 1 shopping carnival. At this time, the temperature gradually decreased, the autumn clothes were dumped, and the winter clothes were steadily listed. Autumn clothes sell well, and winter clothes are listed one after another, with high prices and big profits.

2. However, due to the influence of the double 1 1 activity, consumers will have a consumption fatigue period of about 15 days after the double 1 1 ends.

At the same time, during this period, many big sellers have earned a lot of money because of the double 1 1 activities, and they are unable to carry out some promotional activities, which is relatively a blank file in marketing. Some small and medium sellers can take this opportunity to do activities such as drilling exhibition, through train and store marketing, but at the same time, they must ensure the logistics delivery time. This brings the seller no less benefits than a double 1 1.

3. After the date of 1 1 .20, it is necessary to consider selling the remaining products of double11.

December

1. Winter clothing season, this is a crazy season. The specific sales date is on Christmas Eve, around Christmas. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. Cooperate with sales promotion during the festival to increase the turnover of winter clothes.

2.65438+At the beginning of February, Tmall and Juhua will have a series of promotional activities to help double 1 1 sellers clear their positions, and small and medium-sized sellers can also take advantage of this "Dongfeng" to carry out some clearance activities.

January

1. Winter clothes are in the peak season, which is a crazy peak season. The specific date is around the New Year holiday and before the Spring Festival. At this time, the climate is cold, the price of winter clothes is high and the profit is high.

2. At this time, we can engage in theme activities such as "shopping for new year's goods, changing new clothes for the New Year, and not closing for the Spring Festival" to increase the sales of shop products.

3. The selection of spring clothes and summer clothes has begun, so as to prepare for the promotion of spring clothes and summer clothes after the New Year.

February

1. Winter clothes are the most prosperous season and the crazy peak season. The specific dates are around the Spring Festival, Lantern Festival and International Valentine's Day. At this time, the weather is still cold, and the selling price of winter clothes is high and the profit is high.

2. However, affected by the traditional Spring Festival holiday, the off-season will be nearly half a month. Generally, after mid-February, the traffic will slowly recover. At this time, it is necessary to do a good job in marketing and promotion after the opening of the year. If conditions permit, these marketing plans should be completed before the Spring Festival.

March

1. Clothing season, winter clothes are sold, and spring clothes are listed in batches one after another, which is the standard peak season. The specific date is around March 8. At this time, the weather is cold and warm alternately, and the temperature is too high, which is suitable for dumping winter clothes.

In February and March, the traffic began to increase substantially, and the industry peak season is coming. It is necessary to fight the first battle of the year and do a good job in marketing and promotion activities. In mid-March, summer products have been launched, and summer explosion promotion has begun. Explosives appeared at the end of March and formally formed the category of explosives in the store in early April.

April

1. Spring clothing sales season. It is the standard peak season, and the specific date is in mid-April. At this time, the weather is mild and the temperature is moderate, which coincides with Tmall's new fashion activities and spring clothes are selling well.

2.4. 18-4.2 1 is a new fashion activity of tmall. This is a summer explosion activity, and some sellers have seized powerful search resources. This period is also the most powerful period to stabilize the sales volume and status of store explosions, which needs to be well grasped.

May

1, the weather is getting hotter, spring clothes are delisted, summer clothes are on the market, and summer clothes are selling well. It is also worth Tmall T-shirt Festival and Mother's Day.

2. The peak of summer clothes sales is from mid-April to mid-May, and by the end of May, the clearance of summer clothes products has been considered. At this time, it is necessary to stock up reasonably and reduce inventory to meet the arrival of the off-season in June.

June

1. The peak season of summer clothes sales is the standard off-season, and the specific sales dates are Children's Day and 6. 18 promotion. At this time, the weather is hot, summer clothes are selling well, and the running volume is large, but the price is low and the profit is small.

After 2.6 months 10, the sales of summer clothes began to drop sharply. Even if June 18 has a big boost, it's just a stimulant and won't do much. At this time, it should be promoted reasonably.

In March and June, we began to consider the printing of autumn products, analyzed and summarized the sales situation in the first half of the year, and planned the marketing in the second half.

July

1. The slow-moving season of summer clothes belongs to the crazy off-season, and the specific sales date is mid-July, which is a big promotion in the middle of the year. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.

2. The production of autumn products has started to place orders, and the pre-sale of autumn items in the store is very good. Start to do some marketing promotion of autumn single products and make marketing plans.

The division of the above months is based on the analysis of the seasonal climate law and the actual experience of the industry, but affected by market changes, it should be used reasonably according to the marketing situation at that time!