What are the traditional marketing techniques

Traditional marketing techniques are roughly:

First, mining human weakness: desire, fear, greed, anger and dementia, etc.;

Explosive thinking is the thinking based on the basis of the pain points, to find people's problems to give a solution. Previously, the study of explosives, because human nature is to avoid pain and the pursuit of happiness, but the pain in the past marketing, people have been numbed, pain has a limit, pleasure is endless, the future of the new era of marketing is bound to bring people happiness and good.

Second, find the product selling point, that is, the core usp;

From the product itself to find the selling point and the core competitiveness of the product in the market, for example: OPPO cell phone's selling point and core competitiveness is to take pictures, Xiaomi's cell phone's core competitiveness is cost-effective. The new era of product surplus, homogenization is more serious, the selling point is difficult to impress customers, in the new era needs to be the value proposition.

Third, star endorsement, enhance credibility;

This we said in the first episode, people have a psychological called the psychology of authority, star endorsement is the use of stars in people's minds to link the feeling of the product, for example: some of the red star endorsement in the customer's psychological feeling of the enterprise is more powerful, for example: Chen Daoming do endorsement of the Mingyue lens is the link Chen Daoming in people's minds to link to the product. Link Chen Daoming in people's minds the strength of the image.

Fourth, the channel is king, channel and marketing than the product itself is important;

The past era is the channel is king, who has the channel who is the champion, we look at why the same is to sell computers, Lenovo can rise, because Lenovo's channel to do a good job, we look at the wah-haha, Zong Qinghou 200 days a year to put on the channel. In the past marketing era, it is all about running the show. Because the channel is more important than the product itself, who has the channel who is the king. But when the rise of e-commerce on the run to the channel, the future of the new era of the channel is the user.

The 7 techniques of the new marketing, so that the performance in the new business environment skyrocketed

Fifth, television advertising bombardment, brainwashing repetition;

I believe that every Chinese person has a deep understanding of, first of all, is the Brain Platinum, for ten consecutive years was rated as the worst, but it has been firmly imprinted in the minds of the people. This approach has lost its utility on the TV end because people are spending more time on the internet and weaker time on TV. It is the new media that is the marketing battleground in the new age business environment.

Sixth, the use of information asymmetry;

Now the Internet era has been completely broken, universal sharing, comprehensive information **** to enjoy, you can buy all over the world at home.

Seventh, make up a story: this is the component of flimflam, let the story link people's feelings.

These are, that is, the traditional marketing techniques, these techniques in the past to achieve a large number of brands, but in this era, the utility of these techniques is not so strong. I do not oppose the theory of traditional marketing, because human nature has not changed, because the Chinese market is very large, but the traditional marketing techniques in the new era of business environment failed.