Maotai remediation of local sales price markup, the retail side of the emergence of tied sales chaos, the emergence of this chaos is what led to?

The phenomenon of tying and restricting purchases is mainly due to two reasons: the market and consumers.

December 24, 2020, the State Market Official Supervision and Administration for Maotai, and other types of famous liquor liquor prices for a series of management and the development of new regulations. New regulations were put forward. To this end, Maotai Group also cooperate with the State Market Supervision and Administration, opened a hundred percent of the new provisions of the open box sales. But in the various market feedback back on the results, in the sales terminal but appeared. Bundling. Sales and and private sales and other phenomena.

A, no spot sales, a variety of mixed with the lottery phenomenon

Reporters in Hangzhou, a supermarket above to see, Maotai 43 degrees of wine price is 1,499, but there is no spot, and limited to the number of purchase can not be more than six bottles, and also to ride the sale of other brands of alcohol. If you want to buy the spot wine, then you need to enter the membership or lottery or buy other brands of wine, the price of more than 1,000 yuan, you can ride a bottle. The reporter also visited other cities through various types of supermarkets and specialty stores have also appeared in this situation. Reporters through the parties to understand, many of the wholesalers told reporters, is now on the market sales of Maotai liquor are some of the wholesalers stockpiled in the early days, but because the number of Maotai wine is limited, only sold to acquaintances, so if not the relationship between the customer can not be purchased, and the price will also rise. The reporter also tried to buy through other means were not purchased.

II. Bubble economy and market markups

In China's overall market environment, especially during the Spring Festival. Chinese people attach great importance to the Spring Festival, a traditional Chinese festival, and in this traditional festival, the purchase of New Year's goods is a great direction of purchase, especially a category of alcoholic beverages. Chinese food industry experts once analyzed. Before the New Year period to severely investigate and deal with all kinds of high-priced liquor prices, is a major national control price development direction, so that the Chinese people have a happy and healthy Spring Festival, crack down on all kinds of dealers and manufacturers of profiteering behavior, scalping behavior. Through the country's investigation and handling efforts continue to increase, for Maotai prices as well as bubble prices can play a good role in controlling, which will also avoid the existence of some unreasonable transactions.

Chinese liquor experts as well as various liquor distributors have also said that in response to the current market for Chinese liquor, individual liquor companies are using their strong market position to interfere with the free trade and sales practices of China's socialist market economy. Experts said that liquor is China's liquor culture, but also a highly market hair full of competition of a product, it and other livelihood products are different. Maotai if you really want to solve the problem of supply and demand. The most fundamental solution is to liberalize the supply of Maotai wine, increase the supply of Maotai wine on the market to meet the overall market consumption level, so this can better control the price of Maotai, to avoid the occurrence of similar events.