It used to be the "most beautiful domestic car", and now its monthly sales volume is 3 digits. Is Borui really buried?

In recent years, the development speed of domestic cars is amazing. Looking at the monthly car sales rankings, we can see that popular SUVs such as Haval H6, Changan CS75 and Geely Job have a great impact on joint venture vehicles. Many car companies have begun to be dissatisfied with the status quo and have studied high-end products, such as Geely's Lectra series, Great Wall's WEY series and Chery's Star Road series. The prospect is bright. In this case, some models that have made great contributions to the development of domestic cars are unknown, and this Geely Borui to be mentioned today is one of the most typical representatives.

As we all know, compared with SUV, the development of domestic cars is relatively slow, especially in the middle and high-end fields. When buying a car, people still prefer the joint venture brands such as Accord, Passat, Magotan and Camry. Luxury cars are the world of BBA, and it is difficult for domestic cars to occupy a place in the market. Geely Borui, a medium-sized car launched by Geely on 20 15, has aroused great concern of Chinese people. This car is Geely's first model to introduce Volvo's safety technology concept, and it is also a masterpiece of Geely to show its brand and product strength. At that time, it was praised by netizens as "the most beautiful domestic car". Since its listing, Geely Borui has successively become the official vehicle for international activities such as the designated vehicle for foreign affairs protocol of the Ministry of Foreign Affairs, the vehicle for diplomatic envoys in China, the official vehicle for the first China-Central and Eastern Europe Expo and the official vehicle for the G20 Hangzhou Summit, and won many honors. However, it is such a product that has created a new era of domestic cars, but now the evening scene is bleak.

In the past 2020 1 month, Geely Borui only sold 554 vehicles in a single month, ranking 28th in the sales list of medium-sized cars. On the other hand, compared with other domestic cars, Hongqi H5 sold 5768 cars in June 5438+1October, Changan Ruicheng CC and Baojun RC-6 sold 239 1 and 1834 cars respectively, and GAC Chuanqi GA6 harvested101. So once,

Since it is the "most beautiful domestic car", Borui's face value naturally has to say something. Geely Borui was designed by an international design team led by internationally renowned automobile design master Peter Hobury. , adopts a four-door sliding back model, in which China traditional cultural elements such as water drop ripple, Huaxia moire and West Lake arch bridge are applied, and some Volvo design concepts are also incorporated, which have both international trends and oriental aesthetics. Therefore, after listing, it won 20 16 China Automobile of the Year, Xuanyuan Award of the Year and many other awards. At that time, car design was relatively simple, and Borui was loved by many people.

Moreover, as an epoch-making product, Geely Borui is also sincere in cost performance. At that time, the guide price of 20 1 19800-229800 was 165438. The interior of the vehicle is wrapped with a large number of soft materials and leather, with exquisite workmanship and exquisite materials. In this regard, it is also moving closer to the luxury brand Volvo. Moreover, the new car comes standard with cruise control, automatic parking, keyless start, keyless entry, leather multi-function steering wheel, leather seat, LED daytime running lights, automatic headlights, one-button lifting of the whole car window, induction wiper, automatic zoning air conditioning and rear seat air outlet, which were already very rich at that time.

Based on the above advantages, Borui really won a lot of attention in the first two or three years of listing, and its sales volume has been ahead of domestic medium-sized cars. However, there are many problems hidden behind the success. First, its fuel consumption is relatively high. 20 15 Geely Borui offers three power versions: 1.8T, 2.4L and 3.5L. Aside from the flagship version of 3.5l, most consumers choose 1.8T and 2.4L, and the actual fuel consumption has reached more than 100 kilometers 10L. In addition, Borui's insurance rate is also a big problem for some car owners. Many car owners have reached the landing price of 65,438+07,80,000 when buying a car. After driving for two years, I want to change cars, but the used car can only sell for about 65438+ 10 thousand, losing nearly half. These bad word-of-mouth laid the groundwork for future decline.

In addition, as the saying goes, if you don't advance against the current, you will retreat. Now domestic cars have shown a trend of letting a hundred flowers blossom. The starting price of luxury cars such as Hongqi H5 shall not exceed 1.5 million. Other models, such as Changan Ruicheng CC and GAC Chuanqi GA6, are constantly updated and mature in design. During this period, although Geely Borui has also made some changes, it has adjusted its appearance and interior, which is more refined and upgraded than before. Introduced 1.5T hybrid and 1.8T fuel models, which greatly improved fuel consumption, but it is no longer the only one. As the leader of domestic brands, Geely has many star-rated products, both cars and SUVs, such as Job, Yue Bin and Emgrand, which are very popular. Perhaps it is the need of overall strategic development. Geely hasn't spent much time on the medium-sized car market in recent years, and has been eating the old money left by Borui. But if this situation continues, maybe "the most beautiful domestic car" will really fade out of people's sight.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.