How to strengthen the professional practice of news media personnel

I, the establishment of a sound spokesman system, the response to the media work institutionalized, normalized

More often than not, the reason why the media will break out some of the "Thunder Man Thunder Words", it is precisely because of the units interviewed lack of response to the media's standardized procedures and a permanent spokesman. In each unit permanent "spokesman", specialized in accepting media interviews, encounter interviews, by the spokesman is responsible for, can effectively avoid the emergence of interviews with leading cadres, "answering the wrong questions" or "shocking words". shocking", which can bring unnecessary misunderstanding and trouble for the organization, and also can make the daily work of other employees as little as possible by outside interference and influence. In addition, institutionalizing and normalizing the work of dealing with the media can effectively form a positive interaction and friendly cooperative relationship between the unit and the media. To deal with the media, we should exclude the fear, resistance and negative avoidance of the media, and take the initiative to seek contact and communication with the media, and take the initiative to deal with the media. Specifically, a press release system can be established, in the introduction of major issues, held before the major events held a press briefing, the first time after the occurrence of a major event held a press conference, regularly held meetings with the media and journalists, but also through the official website to release news, and the news media to establish exchanges and cooperation, information **** enjoyment mechanism and so on. Through the intercommunication with the media, positive interaction, so as to achieve the unit and the news media "win-win" situation.

Second, the spokesman should have the basic qualities and conditions

Selected spokesman, should have a better image, temperament and eloquence, with a certain degree of communication, oratory, sociability, clarity of mind, dealing with the media, understand what to say, where to say, how to say. In addition, the spokesman should have a full grasp of the unit's personnel, work and business and other aspects of the situation, in the meeting with the media can do a good grasp of the questions and answers, eloquent, so that the unit of contact with the media to achieve good results. In addition, the spokesman should also be aware of some of the news media's work rules and related circumstances, know how to cooperate with the media, how to media, publicize the positive achievements of the unit's work, to eliminate the negative impact of the unit, the unit to establish a correct public opinion, for the public to solve the problem.

Three, strengthen the public opinion research and judgment, the establishment of response plan

In their own quality conditions, as a spokesman for the press, should be envisioned in advance of the media interviews may be asked which aspects of which questions, how they should answer. In the usual work, should also pay more attention to the direction of public opinion and the intersection between the unit, the system, do a good job of public opinion research and judgment. The spokesman can only make himself one with the media and social public opinion, so that he can speak to the point and hit the nail on the head when he is interviewed by the media.

Four, reasonable guidance to the media, grasp the initiative to speak

In the process of dealing with the media, the spokesman should have a non-condescending attitude, friendly and friendly tone, but also need to take the initiative to properly grasp the interview, so that reasonable guidance to the media, through their own "aura", so that the news media on the unit to produce a good impression, and then stood in the media, the press and the public opinion, and the public opinion of the media. Good impression, and then stand in the unit's position to think about the problem, so as to indirectly grasp the direction of the media questions and reports. In actual operation to do this is often difficult, which requires the spokesman in the long-term practice to figure out and summarize, to master the interview "degree", in response to the media to do "relaxed and serious combination of affinity and solemnity and unity, authority and not bullying, domineering and not overbearing! "

Five.

Fifth, within the scope allowed, as far as possible for the media to provide objective and accurate information

Attitude determines the results, the details affect success or failure. As a spokesman dealing with the media, we must face the media with the right attitude. In the interview to avoid, push back, perfunctory, right and left, will cause the media reporter's resentment, and ultimately affect the unit in the public opinion of the public image. Within the permissible scope, the spokesman should provide the media with objective and accurate information as far as possible, in order to expel false rumors with the truth. Deliberate cover-ups will only make some things darker and darker, while bright and frank facts and figures will, on the contrary, make rumors out of nothing. As a spokesman for the press, should understand, know and make good use of this point.

Sixth, rational response to sensitive issues, respect for the media, journalists

In the interview process, especially after the occurrence of major events with strong news, it is inevitable that some media journalists will encounter sensitive issues, the face of these issues, the spokesman should be a rational response to the prudent response, must not be due to personal emotions or feelings of good and bad reasons, such as the media to play attitudes, tantrums, out of line, and public disorder, can not flow! The spokesman should not lose his temper, lose his temper in public, show his bad feelings, or say anything that is over the top, out of line, angry, or hurtful. The spokesman needs to master the method of emotional control and regulation, in the encounter with sensitive issues, can be calm, calm and rational answer, effectively regulating the atmosphere, so that the problem can be solved.

Seven, pay attention to network factors, learn to deal with emerging network media

With the rise of microblogging and other network media, how to deal with emerging network media, should also be included in the work of the spokesman for the units. Compared with traditional media, network media has a large impact, a wide audience, interactive and other characteristics, how to deal with network media, both need to seriously analyze and study, but also in practice to continue to explore and summarize. Network media with the development of the network and development, ways and means to deal with them should also continue to keep abreast of the times. At this stage, we can, on the one hand, integrate ourselves into the network media and become one of them through personal participation. Secondly, we should pay attention to details to avoid getting involved in online events and becoming the center of online public opinion. Finally, we should also have a sense of network error correction, master network error correction methods, when they are involved in network events, we should correct errors in a timely manner, as soon as possible to dispel rumors, to prevent the situation from spreading further.