The impact and change of media on our life.

Influence of media

1. First of all, in people's daily life, people will face a variety of mass media, which become the object of entertainment and recreation, and people are changing their habits and ways of thinking as a result of this, which makes people have fewer chances to choose various cultures. The mass media unknowingly affect people's lives, change people's time schedule, and interfere with people's choice of other cultures.

2. Secondly, mass media weaken people's ability to think because they transmit a single cultural element. The instantaneous consumption of mass media makes it incapable of interpreting culture in depth, and in the process it blurs out original ideas and perspectives.

3. As a form of culture in the new era, mass media has an important influence on the re-structuring of human nature, which makes the individual fully developed, and thus can promote the rational development of popular culture. Therefore, grasping the overall pulse of the mass media's influence on popular culture is not only conducive to the *** glory of culture, but also to the progress of human civilization.

Expanded Information

Status of Media Development

After China's accession to the World Trade Organization (WTO) on December 11, 2001, the media industry began to converge with the world, and the large-scale media in some countries attempted to settle in the local areas of China through various channels, and many multinational media groups were rapidly formed.

Under the fierce competition among media sub-industries, the integration of conglomeration makes each media product repackaged, transformed into each other, and integrated development, which not only enables the whole media industry to achieve huge economic benefits, but also prompts the media market to become concentrated, and gives rise to a number of large-scale cross-media media groups. In the process of reforming China's media industry to implement conglomerate, the leapfrog development has been achieved.

In the process of conglomeration, the intersection of the media industry, based on the aggregation of big data platform, the adjustment of the structure and layout of the media resources to speed up the pace of integration, take advantage of the situation to explore the advantages of the resources and potential resources, and the formation of the optimization of the allocation of resources of the strong and strong, looking for a new dimension of the value of the expansion of the media industry to open up a new prospect for the development of the media industry.

People's Daily Online-Mass Media's Impact on the Spread of Popular Culture

People's Daily Online-The Road to the Development of China's Media Industry