What are the business models of fresh supermarket? What are the characteristics of each model?

China has a wide fresh market and many fresh supermarkets. Due to the great differences in the operation of fresh food in supermarkets, the operation modes of fresh food supermarkets are also very different. So what are the business models of fresh supermarkets? What are the characteristics of each model?

I. Joint venture mode

The joint venture model is the primary stage of the self-operated model, which refers to a business model in which fresh retailers order fresh goods from fresh suppliers and help the suppliers sell them, and then the retailers draw a certain percentage of commission from the sales to achieve profit. The characteristic of this model is that retailers do not bear too much risk, while suppliers often bear the losses caused by the loss of fresh food in the course of operation. However, it also has great shortcomings. Retailers do not have much autonomy, and their development is largely restricted by suppliers' supply capacity. Generally speaking, this model is used more in the early supermarkets.

Second, the self-operated model.

The self-operated mode is actually a buyout operation. Retailers generally purchase fresh goods or raw materials with purchase and sale contracts, and then process and package the fresh goods and send them to employees. In this mode, retailers can directly determine the selling price of fresh goods and sell them to customers themselves, thus having greater control over fresh goods. This business model has great autonomy, and its main way of making money is to earn the difference. This model has considerable profits, but similarly, retailers also need to bear the losses in the process of commodity management, and the risks they face are greater than those of the joint venture model.

Third, direct mining and self-operated mode.

This model is that retailers send their own purchasing personnel to the fresh producing areas or fresh manufacturers to buy fresh goods directly. There are two main ways of cooperation, one is to pay before delivery, and the other is to purchase fresh goods in the form of purchase and sale contracts. This is also the most familiar direct sourcing, and then retailers are selling fresh food. This model is an upgraded version of the self-operated model, which can directly control the purchase and sale prices of fresh goods and earn more profits. Many large fresh supermarkets choose this mode of direct purchase and self-management to operate fresh food.

Fourth, the counter mode

General counter mode is more common in cosmetics and other industries. Mainly refers to retailers providing sales venues and some equipment, and suppliers can arrange their own personnel to operate fresh goods under the relevant market supervision conditions. Retailers can charge a certain percentage of sales commission or rent according to the contract. This sales model is relatively stable for retailers and does not need to take too much risk.

In short, each mode has its own unique advantages, and fresh retailers should choose the appropriate fresh business mode according to their own actual situation.