Why were there so many advertisements in medieval France?

The French have made great contributions to the emergence and development of the advertising industry.

As early as 1 14 1 year, an oral advertising organization composed of 12 people appeared in France, which was licensed by the king to sell in the streets.

163 1 year, Reno Road, the "father of French newspapers", founded and published La Gazette, the earliest printed weekly newspaper in France.

1930, the world's first advertising company founded by a doctor was born in Paris.

After World War II, the French newspaper advertising industry developed. There are more and more advertisements, and the proportion of advertising fees in the financial income of newspapers and periodicals is increasing day by day.

Although in the 1960s, France was in turmoil due to the "May Storm" and other movements, which slowed down the development of the advertising industry. However, in the 1970s, the younger generation entered the consumer market as independent consumers, which was more easily influenced by advertisements, during which the development of advertisements accelerated. After 1980s, the advertising industry in France has reached a fairly developed level, which greatly promoted the economic development of France. At that time, the French advertising business volume ranked fifth and sixth in the world for a long time, and the advertising quality was also among the best in the world.

From 65438 to 0989, France occupied 5 seats in the top 50 advertising companies in the world published by the International Advertising Association. These big companies are very powerful. They have advanced communication production equipment, high-level creative staff, skilled investigation and planning team, and a group of regular advertisers. The creative competition mode of confrontation between "rational strategists" and "whimsical creators" was opened.

The French advertising industry has also enriched its own cultural connotation in its continuous development.

Romantic France has a long history and profound cultural heritage, with many historical stories, myths and legends. The French are very good at putting people's "natural desire" and "spiritual desire" in a relatively symmetrical position when creating. While considering material benefits, we also attach great importance to the spiritual effect of culture and the taste value of advertising culture. They will also place higher spiritual expectations on the design.

For example, Air France once made a big fuss between the famous Roman sculpture "discus thrower" and the travel advertisement to Rome: the picture starts from the ruins of ancient Rome in the tourist resort, and the discus thrower threw not the discus, but a large ticket to Rome. The slogan "This is not a ruin" reveals the profound cultural heritage of ancient Roman ruins and skillfully combines it with modern European civilization. At the same time, the French advertising culture also retains the romance, frankness and boldness in the French bones, and "sexy" is an indispensable synonym.

According to statistics, 24% of commercial advertisements in France are related to sex. However, most of these advertisements are frank "sex" rather than vulgar "pornography", and the proper sexual connotation in advertisements can often stimulate consumers' interest in life and desire for consumption.

For example, the travel advertisement in Nice: In the sunshine, in a small wooden boat floating on the river, a pair of young men and women are barefoot intertwined, revealing comfort and leisure in sexy romance. ...

The success of these sexy advertisements in France is due to their ingenious combination of modern customs and distant traditional culture. In a romantic and open society, the ubiquitous "love" is very vivid and can be closer to consumers.

Those French "fairy tale advertisements"

Of course, there are many masterpieces in such an excellent French advertising industry: there are magical advertisements such as "no gifts this year" and fairy advertisements such as "Mom, wash your feet" that hit your heart directly. ...

As the world's leading beauty brand, L 'Oré al's well-known advertising language has also played a huge role in its shopping malls.

1973, an advertisement of L 'Oré al shouted their famous slogan "parce que je le vaux bien (Chinese version is' You deserve it')" for the first time through young models.

At that time, L 'Oré al launched an expensive product, L l'Oréal Préférence, and young advertising assistant Ilon Specht wrote this slogan. He said that he was very disgusted with the traditional concept of women conveyed by the advertisement at that time, and it only took him five minutes to write this advertisement.

It was this advertisement that helped L 'Oreal strike a chord in the hearts of new women at that time and in modern times.

This French advertisement is also popular all over the world.

There is a row of spinning bicycles in the street, and the passers-by who are riding bicycles at present gather into a dynamic and sexy man. The faster he rode his bike, the hotter his dance became ... At the moment when people tried their best to wait for the climax of the dance, the man put up a sign and said, "Well done! You spent 2000 cards! " . Finally, when the brand logo appeared, it was accompanied by the slogan "If it is interesting, we can lose weight better" and named the theme.

The most unexpected thing is that this advertisement, which makes women scream and men smile, turns out to be an interactive experience advertisement of Contrex mineral water in France.

"No matter how old we are, in the eyes of our mother, we will always be the child holding her hand", and this advertisement of IKEA in France is also the softest place in people's hearts. I really hope that nothing will change.

It seems that good advertisements can hit people directly, whether in France, China or all over the world.