What is 020 mode

O2O model (English: Online to Offline), also known as offline business model, refers to online marketing online purchase or booking (reservation) to drive offline business and offline consumption.

O2O pushes news from offline stores to Internet users by discounting, providing information, and booking services, thus converting them into their own offline customers, which makes it particularly suitable for goods and services that must be consumed in stores, such as dining, fitness, watching movies and shows, and beauty salons.

Three characteristics of O2O:

1. Transactions are conducted online.

2, consumer services are conducted offline.

3, the marketing effect is monitorable.

Expanded Information:

O2O mode, as a new mode of combining offline business with the Internet. It solves the problem of e-commerce in traditional industries. However, O2O mode is not a simple Internet model, the implementation of this model is a considerable challenge to the offline capabilities of enterprises. It can be said that the level of offline capacity largely determines the success of this model.

And the offline ability of the high and low because of the online user viscosity decision, with a large number of advantageous user resources, localization degree of vertical sites will be O2O mode, become the main force competing for the future of the e-commerce market.

The key point of the O2O model is that the platform attracts consumers through the online way, but the real consumption of services or products must be experienced by consumers offline, which puts forward higher requirements for offline services. And these online rapidly rising entrepreneurial companies can control the stable service system is also a big problem.

While the O2O model, like B2C and C2C, involves online payment, the difference is that goods purchased through B2C and C2C are boxed and delivered to consumers, while O2O involves consumers going offline to enjoy the service after purchasing goods and services online. This is a combination of the payment model and the creation of traffic for the store owner, but also a new "discovery" mechanism for consumers.

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