What role and significance does e-commerce have for small enterprises?

E-commerce has many functions for SMEs:

First of all, e-commerce provides a lot of new market opportunities for small and medium-sized enterprises. With the development of e-commerce, small and medium-sized enterprises in China have more opportunities to sell their products to various countries and regions in the world. In particular, the third-party e-commerce platform has become a favorable tool and an effective means for small and medium-sized enterprises to participate in global competition, making it easier for small and medium-sized enterprises in China to become the focus of attention in western countries, thus bringing business opportunities. On the other hand, small and medium-sized enterprises can obtain the latest information of business development trends in time through e-commerce to guide their production and sales. Internally, e-commerce makes business information or internal data play an important role in decision-making.

Second, e-commerce enables small and medium-sized enterprises to better adapt to market changes. The application of information technology and computer network technology in enterprise production makes the enterprise closer to the market demand, which is more helpful to improve the agility and adaptability of enterprise production, improve product quality, reduce product cost and provide thoughtful service in time. E-commerce has also changed the competitive advantage of enterprises, so that small and medium-sized enterprises with poor strength can also give full play to their flexible competitive advantages on a large scale. Therefore, although small enterprises have little influence, their influence and marketing power will be greatly improved through e-commerce, making it easier for them to adapt to the market and explore the international market.

Moreover, small and medium-sized enterprises have improved economic benefits through e-commerce.