Why the word "most" can't appear in literature under new state regulations

Nothing like that. It's just a comment on the new rules in the advertising law, which strengthen the regulation of the word "most". ...... used to just catch traditional ads, but in recent years they've started catching e-commerce, so you're just asking after seeing a screenshot somewhere, right?

Citation needed

Article 7, paragraph 2, subparagraph 3 of the Advertising Law stipulates that terms such as national, highest and best shall not be used in advertisements.

"A fine of not less than double and not more than five times the cost of the advertisement shall be imposed."

In the practice of advertisement law enforcement, the terms "national level, highest level, best, etc." are called "absolute terms "

State Administration of Radio, Film and Television "Measures for the Administration of Radio and Television Advertisements"

Chapter II Content of Advertisements

Article 8 Radio and television advertisements are prohibited from containing the following:

(8) Use of absolutized language, deceiving or misleading the public, intentional use of misspelled words or tampering with idioms;