Traditional Culture Encyclopedia - Traditional culture - Traditional broadcasting
Traditional broadcasting
Traditional broadcasting is established and managed by the administrative departments of radio stations at all levels (local radio and television bureaus). Programs are spread by wireless signals (medium wave, short wave, FM), and listeners passively receive and listen through the radio. Provincial stations will be allowed to set up a set of satellite broadcasts to transmit broadcast signals. The signal transmission range of radio stations at all levels will be limited. For traditional radio announcers, the minimum standard for municipal stations is Putonghua Grade I and Grade B or above, and provincial stations are Grade A or above! Traditional radio is the mouthpiece of the state and provincial and municipal governments, which has a strong role in public opinion supervision.
Internet radio stations spread through online streaming media, and there is no limit to the scope of communication. At present, Internet radio is divided into two states. One is an internet radio station established purely for private interests. The broadcasters of this kind of network radio stations come from all over the country, and there are also some international students. They are connected with the live broadcast server of their own Internet radio station through an encoder, and broadcast in their own homes through a headset+computer mode.
The other is to set up a professional radio studio. Like a traditional radio host, the broadcaster uses a professional mixer, condenser microphone and audio workstation to broadcast. Such as Beijing Meng Qing Internet Radio, Tencent QQ Radio, 45 degrees, etc. all belong to this category.
Internet radio stations are mostly formed by individuals and powerful network companies, mostly for entertainment. The content of the program will not involve too much political content.
Blog belongs to a text log, as long as it records personal text content.
Podcast content is actively accepted, and the audience has the right to choose, but the interaction is poor.
Traditional broadcasting is passively accepted, and there are not many choices for programs. The scheme is implemented in strict accordance with the schedule of the scheme. You must listen to which program you want at that time, and you can't listen to it after that time.
The network broadcast is semi-passive, and the program is strictly in accordance with the program schedule, but you can listen to the recording of the previous program during non-program time.
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