What is the difference between 4r marketing theory and traditional marketing theory?

The difference between these two kinds of marketing theories lies in their different concerns and methods.

1, different concerns: 4r marketing theory takes relationship marketing as the core, pays attention to the long-term interaction between enterprises and customers, and pays attention to building customer loyalty. Traditional marketing theory is more product-centered, focusing on the product itself.

2. Different methods: 4r marketing theory emphasizes improving customer satisfaction and loyalty by establishing long-term and stable customer relationship. Traditional marketing theory relies more on advertising, promotion and other means to achieve corporate goals by enhancing product visibility and sales.