What is poster design

What is poster design

Explain what "poster" is, then "poster" design is self-evident.

"Poster" according to its interpretation of the meaning of the word, "recruitment" is to guide the attention, "post" is to post, that is, "for the purpose of attracting attention to posting ". The English name of the poster is called "poster", in the Oxford English Dictionary means displayed in a public place (Placard displayed in a public place). In London, "International Textbook Publishing Company" published advertising dictionary, poster means posted on cardboard, walls, large wooden boards or vehicles on the print ads, or other ways to show the print ads, it is the main form of outdoor advertising, advertising one of the oldest forms.

Some people also based on the root structure of the word posters and palindromes to explain the meaning of the word posters, that posters are from the "post" transferred to the "post" meaning for the post, so posters are all posted on the posters. Poster means any notice posted on a post.

Posters in the country there is a name called "poster", there is no Chinese dictionary on the word "poster" made a special explanation, but according to legend, China's Qing Dynasty, there are foreigners to the sea ship carrying foreign goods in China's coastal piers, and posters posted on the pier along the street. Poster posted in the street along the pier to promote their ship's goods, coastal citizens called this poster for the poster. According to this development, later all similar posters and other posters with the purpose of passing messages are called "posters".

In foreign countries, the size of the poster has a standard size. According to British standards, posters in the most basic size is 30 inches × 20 inches (508 × 762mm), equivalent to the size of the domestic folio, in accordance with this basic standard size, and the development of other standard sizes: 30 inches × 40 inches, 60 inches × 40 inches, 60 inches × 120 inches, 10 inches × 6.8 inches and 10 inches × 20 inches. Large sizes are made by collaging multiple sheets of paper, for example, the largest standard size, 10 feet by 20 feet, is made by collaging 48 sheets of 30 inches by 20 inches, which is equivalent to the size of 24 sheets of full-open paper in our country. Specifically to attract walkers to see the posters are generally posted in the business district public **** car shelters and highway areas, and to 60 inches × 40 inches in size of the posters for more. And is located in the public **** information wall and advertising information place posters (such as the London Underground station wall) to 30 inches × 20 inches of posters and 30 inches × 40 inches of posters for more.

The most commonly used posters in the United States have four sizes: 1 a (508mm × 762mm), 3 a, 24 a and 30 a, of which the most commonly used is 24 a, is a giant poster, generally posted on the sidewalk next to the pedestrians must be passed by the place and the place of sale.

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The majority of posters are made by lithography for posting inside and outside of public ****places and stores. Of course, there are also some posters for temporary purposes, without printing, only hand-drawn to complete, such posters are POP nature, such as temporary price reductions of goods, notification of exhibitions, trade fairs, fashion shows or food tasting time, place and so on. This impromptu hand-drawn posters, sometimes instead of instant posters, most of the hand-drawn art words, sometimes both illustrations, and more casual, fast, it is not as rigorous as the printed posters composition. Advantages are: dissemination of information in a timely manner, low cost, easy to produce.

Printed posters can be divided into two categories of public **** posters and commercial posters, public **** posters to the public welfare issues as the subject, such as taxation, smoking cessation, eugenics, campaigning, blood donations, traffic safety, environmental protection, peace, sports and cultural activities, etc.; commercial posters to promote goods, to meet the needs of consumers for the content of the subject, especially the emergence and development of a market economy, commercial posters are also more and more important, more and more widely used. The PS PS is the most important and widely used in the world.

Poster Design in PS

I did it

Essentials of Poster Design

3 forms of posters

1. Hand-drawn

2. Photographs

3. Computerized

Eco-friendly Poster Design Competition

There is the Cathay Cup

What is the essence of poster design

Human-centeredness, problem-solving, and purposiveness

Poster Design Competition 09

2009 9th Toyama International Poster Triennial Works Collection Competition (Entry Deadline: 2009-3-20)

2009 16th Asian Games 2nd Promotional Poster Design Competition (Entry Deadline: 2009-5-30)

2009 4th National Sports Congress Poster Design Competition (Entry Deadline: 2009-7-16)

2009 "Creative Yiwu" Poster Design Competition (Entry Deadline: 2009-3-15)

2009 First (Weifang) Graphic Advertising Creative Competition (Entry Deadline: 2009-4-10)

This information comes from Sai Cai network

Thesis poster design!

1, thesis title: requires accurate, concise, eye-catching, novel.

2, Table of Contents: Table of Contents is a brief list of the main paragraphs in the paper. (Short papers do not have to list the catalog)

3, Abstract: is an excerpt from the main content of the article, the requirements of short, concise, complete. The number of words can be less than a few dozen words, not more than three hundred words is appropriate.

4, keywords or subject matter: keywords are selected from the title of the paper, synopsis and text, is the expression of the central content of the paper has a substantial significance of the vocabulary. Keywords are used as a machine system to cite the paper content characteristics of the words, easy to information system for readers to retrieve the collection. Each paper is generally selected 3-8 words as the key words, a separate line, in the "Abstract" of the lower left.

Theme words are standardized words, in determining the theme word, the theme of the paper, in accordance with the rules of citation and grouping converted into a standardized word in the Thesaurus.

5, the body of the paper:

(1) Introduction: the introduction, also known as the preface, preface and introduction, used in the beginning of the paper. The introduction should generally summarize the author's intentions, explain the purpose and significance of the topic, and point out the scope of the paper writing. The introduction should be short, concise, and focused on the topic.

<2>The body of the paper: the body is the main body of the paper, which should include the thesis, the arguments, the argumentation process and the conclusion. The main part includes the following:

a. Presentation-argument;

b. Analyzing the problem-argument and argumentation;

c. Solving the problem-argumentation and steps;

d. Conclusion.

6, a paper's references is the paper in and writing can be referred to or cited in the main literature, listed at the end of the paper. References should be on a separate page, labeled in accordance with the "GB7714-87 after the reference entry rules".

Chinese: title - author - publication information (edition, edition, edition): author - title - publication information listed references are required to:

(1) listed references should be official publications, so that readers can verify.

(2) The listed references should be labeled with the serial number, title of the work or article, author, and publication information.

Traditional Patterns and Poster Designs

Global Pattern Design Material collects attractive pattern designs by avant-garde designers, as well as the work of already well-known designers from around the globe. Shows readers the latest trends in the field of pattern design. The graphic design work on each page allows the reader to appreciate every perfect detail of the pattern design, while the different ways of using color illustrate the diversity of the design, and the beautiful pictures show the amazing effect of pattern design.

Details Baidu China Material Base

Seek 3000 words poster design paper. The most important thing is that you have to be able to get the most out of your life.

The application of Chinese characters in modern poster design is becoming more and more extensive, its deep cultural heritage and unique symbol elements, with a strong artistic flavor and aesthetic interest. Modern poster design takes "Chinese characters" as a creative element, which is the re-exploration of the formal beauty of Chinese characters and the extension and deepening of cultural spirit.

--Title

Chinese characters are unique Chinese characters with rich cultural connotations and infinite artistic charms. During thousands of years of evolution, Chinese characters have been constantly changing and developing into highly symbolic and visualized square characters.

Nowadays, Chinese characters are often used in modern poster design, which not only reflects the traditional national cultural characteristics, but also highlights the atmosphere of the times, with its great vitality and infectious force for the world to pay attention to. Chinese characters have a long history, and they are in themselves a beautiful composition, with a strong sense of symbols and high artistic modeling value. Poster graphics interpreted from Chinese characters are characterized by simple shape, beautiful meaning and rich structure, so that people can directly understand their symbolic meaning through the graphics themselves.

I. Chinese Characters and Modern Poster Design

Chinese Characters originated from hieroglyphics, which is the crystallization of people's long-term life experience and enlightenment, and the meaning of the Chinese characters is generated by the sound attached to the shape, which has been stored in the original tracing of the style. Chinese characters originated from drawings and paintings, the earliest form of visual culture. Gradually, drawings shifted towards words and became the pictorial script of the character Yuan. In terms of poster design, Chinese character is a relatively simple design element, but also the most rich and complex design means, which is rich in connotation, perfect structure, wide range of uses, far-reaching influence, and extremely interesting meaning and decorative effect. Through certain design creativity, give the font to visualize the re-creation, appropriate performance, not only can highlight the cultural value of poster design, but also can play the role of finishing touch, icing on the cake. Xu Shen, a famous writer of the Han Dynasty, "Shuowen Jiezi" preface said: "Jie first four eyes, through the gods, look up to see the potential of Kui Xing, look down on the turtle pattern of the image of the birds, Bo采众美, together with the word," recorded the origin of Chinese characters, is the ancients from the natural world, "Bo 采众美" It was a symbol formed by the ancient people from all things in nature and abstracted and generalized. The beginning of its creation was based on the image, and its shape reflected the information and ideas it contained. And then the Chinese characters continue to evolve with the needs of people's communication and exchange, and the process of its evolution is the process of design, the form of the text gradually tends to be reasonable, perfect, so as to realize the more effective, faster and more accurate transmission of information.

"Pictogram" from the point of view of design thinking is the image of thinking, is the figurative form of things summarized, generalized; from the sociological point of view, the more we face the figurative, the more realistic; the more realistic, the more opportunities to leave space, be loaded into the more people's emotions and imaginations, and the more with the visual tension. Therefore, figurative and intuitive expression is always the first element of Chinese character poster design.

Modern poster design is not abstract painting, more not a crossword puzzle, it is a silent language, it must seek the viewer's **** Ming. Modern poster design not only requires graphic perfection and novelty, but also the pursuit of graphic "less than more", that is, a high degree of condensation, can give people far-reaching associative space. It should not be the author's imposed "give", but should be the viewer's free "access", is in the graphic guide under the "meaning". Like any art, it has its own rules, and the "constraints" on its expression are the special form of forming itself. Clever conception, strong allegory, vivid image is the characteristics of posters. A large number of the content to be reflected is very abstract, the abstract conceptualization as a visual image, is the biggest difficulty in poster design. Posters in addition to part of the use of visual image itself, most of the use of metaphor, replacement and symbolization techniques. With what metaphor and symbolize the shape, it is a surface to the inside, from the phenomenon to the essence of the thinking process, so as to achieve the purpose of the "from the other", to give people inspiration and imagination space.

Second, the application of Chinese characters in modern poster design

Chinese characters as graphic elements have a dual nature, more expressive and visual impact than simple graphics. First of all, the meaning of the word itself is the most clear and persuasive, with the characteristics of accuracy and directness of information transmission; secondly, the graphic characteristics of Chinese characters make it possible to convey Chinese characters from the meaning of the word to the graphic communication, and it has strong plasticity. The transformation of Chinese characters in graphics can deepen the visual impression of people's viewing, increase their intuitive interest, and make the content meaning of Chinese characters expressed through the combination of the poster design theme in many ways, and emphasize, prompt and personalize the ideas expressed, so that people can feel the taste and charm of poster art.

Creativity is the life of poster design, without superb creativity, it is difficult for posters to undertake their own mission. The creativity of Chinese character posters should firstly have aesthetic characteristics, and follow the law of beauty to be creative, no matter the relationship between the dots, lines, surfaces and colors of Chinese characters should be in line with the formal law of beauty, which is the key to the creativity of Chinese character posters; in addition, it should be combined with the theme of Chinese character posters, to launch the creation of thinking in a targeted way, and to express the theme with skillful conception and unique and novel image.

The design should be innovative and avoid being unoriginal. In the process of creative font conceptualization, it is crucial to find an entry point where imagination can be developed. According to the structure of the Chinese characters in the glyphs, can provide a design to expand the imagination and creativity of the infinite space. The first thing to consider is to emphasize the shape of the character to make it more distinctive and profound; secondly, you can also make some hard or soft treatments on the strokes to inject the emotion of the character into the strokes; and again, you can also break the traditional norms and balanced stereotypes on the structure of the characters by moving some of the strokes to a common distribution position, changing the relationship between sparseness and density, so as to make a contrasting change in the structure, highlighting the creativity and strengthening the personality of the character. creativity, and strengthen the personality of the font. In short, the richness of changes in the shape of the character allows us to have more possibilities to fully consider the multi-layered connotation of the form of expression, so that the text to fully demonstrate the charm of the message to give people a light-hearted, serious, witty, or lyrical artistic feelings.

The imagery design of Chinese characters is to visualize the specific meanings of the words through the image of the font to constitute its own interest, and to skillfully integrate the connotation of the words with the external form and show its infectious power at a glance. This kind of display, permeated with modern design ideas, gives a strong idea to the connotation of the characters. The key to the imagery design of Chinese characters is to develop emotion and imagination, and to show the romantic color of "blending things with me" in an original way. Imaginary characters are free from the constraints of figurative and similar forms, discarding the objective and inherent "shape" and refining the abstract and evocative "meaning". Boldly use imaginative thinking for creativity, so as to obtain the expression of infinite meaning. Imaginary characters are generally changed by the increase or decrease of radicals and strokes, size, number or internal homogeneity, etc. In the method of imagery entry, the first emphasizes the individuality of the character type, and adjusts the relevant details in the form, strokes, and structure of the character type. Secondly, it emphasizes the characteristics of emotion, integrating the artistic imagination and understanding of the content into the image of the font in an appropriate way. Finally, we emphasize the fun of the font, pursuing the fun of the stroke modeling, the fun of the arrangement and management, the fun of the distribution of light and dark, etc. to make the creative font to achieve a pleasing, heartfelt aesthetic interest. For example, Mr. Yu Bingnan designed the poster "Home" (Figure 1), "home" word right under the main part of the shape and the outline of China's southeastern coast coincides with the last "home" word its position and shape to be similar to China's Taiwan topographic contours to replace, (Go to page 29) (Continued on page 23) (Turn to page 29) (Continued from page 23) This kind of internal isomorphism skillfully deepens the theme idea of the design, and gives "home" the profound connotation that the mainland and Taiwan are one family and should be united.

The Chinese character itself is an example of ideograms and symbols, because the principle of Chinese character creation is "hieroglyphic" rather than pinyin, so the word "character" itself implies "image", and therefore, the "family" is a "family" with the same meaning. "Therefore, "Hanzi Poster" is to beautify and symbolize the composition of the characters, and its design and composition are limited by the structure of the characters themselves, so the beautification can only be expressed to a certain extent. The design and composition are limited by the structure of the word itself, and the beautification can only be expressed to a certain extent. We try our best to find the entry point of the Chinese character graphics, and play with the theme of the poster.

Figure 2 is a poster design for caring for poor college students. The author skillfully utilizes the radicals of Chinese characters, combining the Chinese characters "才" and "困" into a single character, so that readers can easily savor the meaning of the graphic from the font.

Figure 3 is a promotional poster for Chen Shaohua's studio, in which the word "design" is skillfully borrowed from the Chinese character "言", showing a strong sense of design and modernity. Therefore, accurately identifying the ideological core of the target character is the key to design entry, followed by appropriate and skillful carving of the character, so as to achieve targeting and innovation, which can create new works without destroying the recognition of the original character.

Therefore, modern poster designers should inherit the cultural traditions of the Chinese nation, pay attention to the continuation of the Chinese humanistic spirit, give full play to the strengths of the national art, so that it communicates with the modern design, combined with the spirit of the times, to create both national characteristics and the spirit of the times of the poster works.