What is the difference between O2O and e-commerce?

Viewpoint 1: O2O is a branch of e-commerce.

Viewpoint 2: O2O includes e-commerce. Because O2O is a combination of online and offline trading mode, and e-commerce is mainly online, the scope of O2O is larger than that of e-commerce.

However, no matter how different opinions are, there is a consensus that the Internet, especially the mobile Internet, is infiltrating into traditional industries. The business opportunities generated by the combination of online and offline will become the next wave of entrepreneurial craze.

O2O and e-commerce have the following differences:

Difference 1: The difference between e-commerce and O2O. The former is generally based on standardized physical or virtual products; The latter mainly focuses on non-standardized services; The former can be rude and simple, while the latter must focus on good relations.

Therefore, when tools like WeChat come out, merchants and users can establish peer-to-peer relationships efficiently; Correspondingly, the power of WeChat O2O lies not in online turnover, but in customer relationship management. If calculated by e-commerce turnover, WeChat cannot surpass Taobao; However, after connecting merchants and users efficiently, the business scale that WeChat can influence is larger than that of Taobao.

Difference 2: There are differences in spatial scales.

Compared with offline enterprises, traditional e-commerce can use the borderless characteristics of the Internet to attract customers nationwide, and then use logistics to deliver goods nationwide; This is its commercial advantage. It can be said that e-commerce will have certain differences in specific categories, but it is less affected by the spatial scale as a whole.

O2O is different, it has strong geographical attributes. It is different from traditional e-commerce and offline commerce; Compared with traditional e-commerce, O2O pays attention to local consumption. In many cases, pairing local consumption with local users is a more efficient way. Compared with pure offline business, O2O has introduced online, which has advantages in attracting and retaining customers.