Is the biggest risk of Zhihu going to the media?

Zhihu's biggest risk is not going to the media, but like World of Warcraft, the threshold is lowered.

Today, Zhihu has been advocating and possibly insisting on the access and catering standards of "knowledge acquisition threshold", which is a double-edged sword, but so far, the existence of this threshold has achieved at least five points.

1. Consolidate relationship groups and maintain relationships at the relevant cognitive level. At present, Zhihu is very similar to WeChat. Horizontal communication has no contact difficulty and passive communication effect. As long as it is a high-level answer or comment, it may trigger the peak behavior of opinion/knowledge/opinion discussion at any time, regardless of the level of users, and it will not cause oppressive cognitive acceptance in vertical communication.

Of course, under some high-level answers, many users will simplify their comments because they don't understand the nature of Zhihu's website and the difference between previous forums, or even just make well-intentioned and vicious remarks, resulting in a rapid decline in the level of comments and lack of discussion significance. This is caused by the unreasonable guidance of users, and it is also related to their fast food consumption habits.