The insurance industry is fully embodied what the spirit of mutual help and love industry

Culture is the most important driving force for economic and social development, as it accumulates people's deepest spiritual pursuit. For an industry, culture is an indispensable core element for progress and development. The construction of culture in the insurance industry has a long way to go, and there is much to be done.

Industry culture construction is a long-term project, can not be achieved overnight. The construction of insurance industry culture should focus on the long term, with the creation of industry culture as the core, to formulate a clear development plan. The plan should be consistent with the industry's development strategy, with the corporate vision of insurance companies and the personal vision of insurance practitioners, and with the industry's competitive advantage.

Industry culture construction is a systematic project, only the full implementation of the integration of industry resources, optimize the allocation of resources, with the help of multi-party forces to grasp **** construction, rich forms of publicity and platforms, in order to maximize the effect. In particular, it is important to point out that the industry regulators as an important role in the construction of industry culture should give full play to planning, guidance, coordination, supervision, research and management functions, leading the industry to continuously improve the cultural construction mechanism.

The origin of industry culture is the industry's corporate culture, should do a good job of cultural integration, the essence of the industry culture into the construction of corporate culture, the realization of the company's culture and the industry's culture of effective docking; should be active in the innovation of individuality of the corporate culture, and strive to create the type of culture suitable for their own culture, for the industry's culture to inject new vitality and vitality; should be taken up and down linkage, mobilization at all levels, widely mobilized, the whole staff to explore, ********.

Adhering to the essential features to promote the insurance culture

Strengthening the construction of insurance culture, building the core values of the insurance industry, we must start from the essential features of the insurance, and hold on to the essential features of the insurance to think and practice. The essence of insurance is to be a good advisor for social risk management and to provide practical economic compensation protection and disaster prevention and mitigation services. The essential characteristics of insurance determines the essence of the insurance culture, that is, mutual assistance, a man for all, all for one, in the same boat **** help. Integrity, standardization, harmony, is the insurance culture must have the meaning.

In recent years, the insurance industry has made remarkable development achievements, the industry's contribution to society is objective, all practitioners have also paid hard work. But there is no doubt that the current reputation of the insurance industry is not very good, and does not get enough social dignity. The reason for this is that at some point and in some aspects, some practitioners ignore the essential characteristics of insurance.

In the current and future period, to strengthen the construction of insurance culture, we must start from the essential features of insurance, and seriously examine and reflect on the insurance industry's current business guiding ideology and various concepts, as well as the structure of the insurance business under the role of these business guiding ideology and concepts, the status quo of the level of service and social evaluation of the insurance industry, especially the social views on the insurance industry or dissatisfaction with the place.

Adherence to the essential characteristics of insurance is the basis for promoting insurance culture. The core value system of the insurance industry should be constructed under the guidance of advanced insurance culture, and in accordance with the requirement of unity of knowledge and practice, focusing on practice, as a way to pursue public recognition and satisfaction of the insurance industry, and to maintain the dignity of the industry.

Enriching the industry's cultural connotation with excellent traditional culture

Inheriting and carrying forward the excellent traditional Chinese culture should be a must for every industry and even every nation. The insurance industry is a special industry, its significance and function is to solve people's financial worries, increase people's sense of financial stability, such an industry should draw on the nutrients of the excellent traditional culture, to enrich and enrich the connotation of the insurance culture. To strengthen the construction of insurance culture, we should study the traditional Chinese culture in depth, not only in the form, but also in the content to reflect the Chinese characteristics.

As an insurance practitioner, if you don't understand traditional Chinese culture, folklore and customs, it is difficult to understand the heart of the customer, and if you don't understand the heart of the customer, it is difficult to make a people-oriented industry. For insurance company managers, it is difficult to realize scientific operation and effective management if they cannot well understand the psychological condition and behavioral characteristics of insurance practitioners. Therefore, it is very important for every practitioner in the insurance industry to learn and utilize the excellent traditional Chinese culture.

After 30 years of development, the insurance industry has made certain achievements, but at the same time, it has also accumulated a number of problems, the prominent one being the problem of reputation risk, which is manifested in the dishonesty and irregularity of practitioners and the low standard of professional ethics, the root cause of which is that the industry has failed to set up the correct core values. If the contemporary Chinese insurance industry wants to reshape its soul, core values and ethical rules, it must resort to the knowledge, study and practice of the excellent traditional Chinese culture.

Discovering and developing core values of the insurance industry

The core of the insurance culture should be the core values of the insurance industry. The growth process of the insurance industry from scratch, from weak to strong, is also the process of its core values being discovered, revised and developed, throughout the insurance industry's service to people's needs and protection of economic and social development. If the insurance industry fails to contribute core values that are recognized and respected by the society, its development will be doomed to be full of thorns and detours.

The development of the insurance industry is interdependent with the risk society, and the core values of the insurance industry lie in: adherence to "honesty", adherence to "risk management", and adherence to "social finance". The core values of the insurance industry are: adherence to "integrity", "risk management" and "social finance". Here the "social financial management", not to make the insurance industry become a professional financial institutions, but through the "law of large numbers" and "long-term management", to achieve the diversification of risk, for the social management of the Instead, through the "law of large numbers" and "long-term management", it can achieve the purpose of risk diversification and wealth management for society. In other words, the insurance industry's "social finance" function, can not leave the "risk management" as the fundamental guidelines, otherwise it will not only greatly increase the business risks, and will be away from the core values of the insurance industry, away from the insurance industry's culture of integrity farther and farther.

Currently, the lack of social image of the industry caused by the lack of insurance culture has become a bottleneck restricting the development of the industry. The construction of insurance culture and its core value system adapted to China's socialist core value system is one of the important strategic tasks of the insurance industry at present and in the future. As long as the insurance industry adheres to the core values, takes the initiative to serve the needs of the people's livelihood and protects economic and social development, it is bound to be recognized and respected by the society.

Strengthening the insurance industry, corporate culture is very important and completely necessary. But we can not stop there, we must also make great efforts to cultivate the insurance market and insurance culture soil, and increase investment in the construction of national culture. Only in this way, the insurance industry, corporate culture can be rooted deeper, in order to have more room for development.

The insurance industry is an integral part of the socialist economic system, the insurance culture is a branch of the socialist cultural system, growing with the development of national culture. It should break through the scope of insurance, cultivate and develop insurance culture, and improve people's awareness of risk prevention and insurance conscientiousness in actively participating in the construction of a harmonious society.

Expanding insurance publicity is the *** same responsibility of the insurance industry and enterprises. Many insurance companies by funding the development of social causes, sponsoring large-scale cultural and sports activities, have received good results. But on the whole, China's insurance culture construction still lags behind the development of the insurance business.

Cultivating an insurance culture requires theoretical inculcation, vivid case studies, creative brand publicity, and a broader, deeper, and higher level of cultural penetration. The power is outside the insurance, but can be harvested within the insurance. Of course, due to the non-directionality of its effect, it may affect the enthusiasm of the enterprise's input, but this is an accumulation process. Correct cultural orientation is a broader and thicker fundamental force, so the main body of insurance can benefit from it.

Let the insurance culture become a kind of charity culture

The most popular mantra of the insurance industry in developed countries is "service first, sales second", they believe that in the face of disaster, the services provided by the insurance can play a huge power similar to the charity, which is the reason for the higher status of foreign insurers. This is also the reason for the higher status of foreign insurers. The culture of international insurance, service concept and a long history of charity consciousness is inseparable, and it is this concept laid the deep insurance foundation of western insurance.

In the fierce market competition, the insurance company's operation is more and more market-oriented, but the industry's cultural connotation can not be missing. With the unity of thought, in order to guide the individual behavior of enterprises and marketers, will also be subconsciously integrated into the minds of customers, agree with the industry's culture will be pleased to accept the insurance products, contributing to the rational satisfaction of the insurance consumption.

In terms of nature, insurance and charity are the same, from the history of foreign insurance culture, traditional Chinese culture, the public's expectations can be verified, so the insurance culture is a culture of charity. All insurance practitioners should realize that insurance is the inheritance and extension of moral elements such as sincerity and caring, and can make use of commercial qualities to resolve social conflicts, take responsibility for the government and share people's worries. However, in terms of deepening the culture of insurance charity, the insurance industry still has a long way to go. Amplifying the culture of charity, whether it is the industry, the company or the marketer, should make active efforts and start from the present.

Cultural construction is more conducive to the sound development of enterprises

Great companies stem from great ideas, and only by forming their own thought system and unique value proposition can they become the foundation for laying an excellent enterprise. Under the premise of a profound grasp of the laws of industry development and the goals of enterprise development, it is more conducive to the rapid and steady start and development of enterprises to take the initiative to think about and build the corporate culture at the very beginning of the creation of the enterprise. At the same time, the construction of a new company, must be through the culture of cohesion from all over the world, the industry inside and outside the builders, so that they are united in their thinking, the same goal, the pace of coordination, the formation of synergy.

Corporate culture from the establishment to play a role in the process, not just rely on good intentions or leadership attention can be easily realized, but must have a firm determination and a good mechanism to protect, and must be highly recognized by the staff, and will be the essence of the implementation of its daily work. At the same time, the corporate culture also needs to be enriched, improved and transformed in response to changes in the environment and the development of the company to ensure that the culture is advanced and better lead and promote the work.

Strengthening the construction of insurance culture needs to be systematically promoted

Currently, the insurance industry is in a critical period of development, the construction of insurance culture is also facing many new situations and new problems: First, we should focus on cracking the problem of social recognition of the insurance culture is not high. "Dispersed risk, mutual **** relief", "compliance with the law, keep their promises" and other insurance culture in the most essential, the most distinctive, the most inspiring values and cultural elements have not been widely recognized by the community.

The second is to focus on cracking the problem of the disconnect between industry practice and the pursuit of culture. For a long time, the problem of serious deviation between industry practice and the essential pursuit of culture and value orientation, such as focusing on operation and service, development and compliance, and sales and management, has not been fundamentally resolved.

Thirdly, we should focus on cracking the insurance culture and social advanced culture intergration **** into the problem. The insurance industry is playing an increasingly important role in economic and social development, insurance culture should make due contribution to the social and cultural development and prosperity. However, in reality, the social culture of the family is rarely seen, seldom heard, seldom its place. In addition, the rapid development of China's insurance industry and the urgent need for the industry from the advanced culture of the community to continue to draw nutrients, and strive to improve their own, not enough in this regard.

Insurance culture construction, the need for systematic promotion, simultaneous construction, to do both, favoring or ignoring which side, will affect the overall effect, which is important to find the entry point and breakthrough. On the one hand, we should grasp the internal construction, and strive to promote the implementation of the insurance industry culture at the grassroots level; on the other hand, we should grasp the external dissemination, and strive to disseminate the culture of the insurance industry in the community.

Insurance culture construction needs vivid carrier

Strengthening the construction of insurance culture, we need to constantly explore the connotation and extension of the insurance culture, but can not be trapped in the definition of the concept, we should strive to grasp the law of the construction of the insurance culture, pragmatic and innovative, to create a number of insurance culture construction of vivid carrier, to realize the construction of the insurance culture of personification, art, popularization and systematization of the construction of the insurance culture to put the construction of the insurance culture The construction of insurance culture will be realized by realizing the personalization, art, popularization and institutionalization of insurance culture.

The construction of insurance culture needs to learn from the wisdom of the ancients, pay attention to the discovery, summarization and refinement of insurance advanced people and advanced deeds, personify the excellent qualities of the insurance culture, so that each type of qualities have a person and a story as a classic to show; the need to spread the concept of insurance through film, television, animation, novels, novels, and other art forms, to promote insurance values, introduce the utility of insurance, so that the insurance culture more It is necessary to disseminate the concept of insurance, promote the value of insurance, introduce the function of insurance and make the insurance culture easier to spread and accept; it is necessary to make full use of the traditional mass media such as film, TV, radio and so on, and pay more attention to the use of new media such as the Internet, to give full play to the advantages of its strong penetration and fast dissemination speed, so as to make the construction of the insurance culture more popularized and more contemporary.

At the same time, a mechanism should be established to coordinate the construction of industry-wide culture and to form a synergy for the construction of insurance culture. From the summary of the insurance culture and refinement, advanced tasks and deeds of selection, evaluation and publicity, insurance film and television production, public service advertising animation, the whole society to participate in cultural construction and other aspects of the industry level to form a cultural content, cultural forms and construction of the funding of the co-ordination of the construction of the insurance culture construction along the right direction.

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