Is the per capita consumption in China's tourism market low?

A few days ago, the relevant person in charge of china tourism academy revealed that compared with the international tourism consumption level, the per capita consumption level of tourists in China is low. Since the beginning of this year, the per capita consumption of RMB in 870 yuan has included transportation, accommodation, catering, shopping, making phone calls, refueling and buying insurance. In addition to the relatively low consumption level, China tourism also presents the characteristics of relatively small per capita tourism radius. Take this year's 1 1 month golden week holiday as an example, the per capita travel radius is less than 200 kilometers.

According to the above survey, although there are a large number of outbound tourists and luxury tourists in China as a whole, that is only the proportion of the huge population base. In fact, more ordinary people still belong to short-distance tourism and low-end consumer tourism. This shows that the market for suburban tourism projects and weekend leisure tourism facilities is still abundant, and ordinary low-and middle-income families and individuals have a huge demand for travel within a radius of 200 kilometers.

For tourism management agencies, there seems to be a misunderstanding, that is, the construction of tourism projects is always thinking about one step at a time, taking pride in creating a five-year scenic spot, otherwise it will not be interested. In fact, in the international tourism market, tourism is always composed of different projects, showing a good image of a tourist city as a whole. For example, in many tourist cities in Southeast Asia, there are not many single and closed tourist projects similar to domestic 5-year scenic spots, and there are not many famous mountains and rivers supporting the market. These mature tourist cities and scenic spots are basically won by many small-scale scenic spots with unique folk customs and good reception habits. For example, in the popular tourist routes in northern Thailand in recent years, tourists can mainly visit some small and medium-sized temples, art places, clean and tidy streets, experience local distinctive means of transportation, and taste local fruits at farmers' markets. During the whole process, tourists didn't find any high-end tourism projects, but on the whole, they have a good impression on you. This is a mature tourism market.

In today's era when weekend leisure and short-distance travel occupy the mainstream of the market, tourism operators should think more about how to create a global tourism, that is, a comprehensive tourism image of urban and rural integration. Especially in areas lacking famous mountains and rivers and famous historical and cultural landscapes, how to retain citizens for weekend leisure and short-distance travel is a topic worth pondering.

At present, Dongguan is making every effort to build the image of a global tourist city, especially the water town area is highlighting the characteristics of the agricultural eco-tourism industry chain. Entering the water town, in addition to sightseeing and enjoying the special attractions, there are also four seasons fruit gardens, rural leisure places, deep-processing shopping shops for agricultural products, and water entertainment performances at night. This unique eco-tourism route in the south is enough for tourists from far and near to enjoy an unforgettable weekend.

After all, there are only two or three golden weeks in a year, and weekend leisure and receiving relatives and friends in daily life are the space of the tourism market. Bottom line: Short-distance travel market is the mainstream. ?

It really should be based on experience.