Articles What's the point of comparing a high-profile culture with a low-profile one?

China is a cultural power, but also a liquor power. Throughout history, culture and liquor have been inextricably linked, and a drop of ordinary wine, even if it is tainted with just a word of culture, will multiply in value.

Winemakers who know how to do this make a big deal out of wine culture. Only from the recent CCTV alcohol advertising can be seen: some wine claim that their history and the Chinese civilization as long as the hated wine ancestor wine fairy wine god as the first director of the factory. Modestly claiming hundreds of thousands of years of history, directly to how many how many years named. Such as a wine 157X, a wine 161X, the nearest to us is also 197X, 198X. Some wine claimed to be noble, elegant, a gentleman's style, as broad as the sea, as stable as the mountains. Some make a big deal about giving wine and drinking and tasting wine, which can bring affection and enhance friendship. The more high-grade wine, the more mellow and strong feelings, a glass of wine for a lifetime of love. Some wines claim to be the choice of successful people and worthy of treasuring as heirlooms. Some wines play the happiness card, drinking it can bring health, and owning it is happiness. In order to advertise the best effect, prime time broadcast, luxury star endorsement. The synthesis of these liquor advertising slogan, like a vast masterpiece, from different angles to interpret Chinese culture. Such a high-profile publicity, how effective? Culture really add color to the wine? Not necessarily! Sell wine evening culture, the right idea, but some superficial, simple.

Culture and wine, should be culture in the wine, wine in the infiltration of culture. Quite a part of the ads, one or two cultural language into a bottle of liquor, raw pull, forced binding, the results are counterproductive, resulting in a disconnect between culture and wine, incongruous. This is the liquor industry on the traditional culture of the madness of looting, destructive use, can not talk about carry forward.

Recently, the liquor industry is caught in the plasticizer storm. First of all, in mid-November, a wine was exposed to a high degree of plasticizer content exceeded the standard, in early December, and someone to send the boss of the liquor industry. Subsequently, the stock market in the liquor sector a miserable green. Just how many plasticizers are usually drunk with the wine? How much plasticizer in white wine to cause harm? Do you want to test all white wine? To develop relevant national standards? A time the entire liquor market is abuzz. Even if such a big movement, the liquor industry is still silent, the authorities are also silent for a long time. For the "plasticization" did not say a word, quite low-profile. Currently, the "plasticizing" incident is still fermenting, consumers also continue to pay attention.

From high-profile culture to low-profile "plasticizing", consumers have a more direct comparison of some wine companies, and further understanding. High-profile culture, is the desecration of culture, high-profile culture can not hide illegal behavior. After all, culture is not a cover-up.

China is a cultural power, is moving towards cultural power. As a liquor country, there is still a big gap from the liquor power. Data show that China's liquor in the international market share of less than 1%. From big to strong in the transition, the liquor industry should draw on the nutrition of Chinese culture, abandon the small action, shed a small smart, with a big spirit of wisdom, in the global wine world high sound "China's good voice".

Online information, hope to adopt.