Traditional Culture Encyclopedia - Traditional culture - Power model and economic model of electric vehicle
Power model and economic model of electric vehicle
Automobile sales model
The vehicle sales model is basically the same as plug-in and pure electric vehicles.
The sales, use and promotion of electric vehicles are closely related to automobile manufacturers, governments and operators (power service companies). Every role in this model basically plays a very important role. Both automobile manufacturers and battery manufacturers are involved in the process of vehicle sales, and power service companies should provide services for the whole life cycle of vehicles.
In this mode, operators are obviously the key promoters, which is also the research focus of the development of the global electric vehicle industry.
In this mode, consumers buy bare cars and power batteries, and then charge them themselves. Typical &; Ldquo is used during the day and charged at night, supplemented by public charging piles &; Rdquo is model-based.
In addition, the charging technology is difficult and the manual operation is simple. However, vehicle sales make users pay a lot of money when purchasing, and the competitiveness of products is weak, which is not conducive to market promotion.
In addition, in the initial stage of promotion, the battery life is shorter than that of cars, and users are faced with the risk of buying multiple new batteries. Without manual maintenance, the life of the battery will be greatly shortened.
In addition, users choose to charge after work, and the charging time is concentrated year-on-year, which is also the need of urban power composition. From the perspective of developing electric vehicles, self-charging mode will bring many difficulties to the infrastructure of energy supply system.
The target customers of the whole vehicle are family customers, commercial vehicles and other groups that have a short driving distance and can meet the demand by charging well every day.
For this demand-oriented electric vehicle, the charging method is a mixture of slow charging and fast charging. Traditional charging has less demand for operators and service providers, and it is promoted in cooperation with government departments, with lower construction cost.
However, in an emergency, it is still necessary to charge the electric vehicle quickly.
Fast charging basically puts forward higher requirements for site construction, operation and maintenance, and network management. At present, it is not enough to gain benefits only from the service cost. Only when the government subsidizes the construction and operation of intermediary operators and the operation network is solid, the sales of pure electric vehicles will make the operation service providers profit from it become a reality.
Vehicle rental mode
Car rental refers to the mode of operation in which the leasing operator delivers the leased car to the lessee within the agreed time to obtain the rental fee without providing driving service.
There are three kinds of architectures: the first is that the whole vehicle enterprise bundles the battery lease, and the energy supply service enterprise builds the charging station and charging pile network and is responsible for its operation; The second category is naked car leasing of vehicle enterprises, and energy supply service enterprises lease batteries and are responsible for the construction and operation of charging stations and charging pile networks; The third is that the State Grid has decided; Power exchange is the main method, supplemented by plug-in charging. It is also responsible for the business model of battery leasing service, that is, vehicle enterprises lease bare cars, and energy supply enterprises supply battery leasing and charging network construction and services.
Among them, naked car rental is the best, and the cost of battery rental is quite low compared with the other two methods, because users bear less costs in this way. Because the purchase price of new energy vehicles has no advantage, obviously reducing the cost borne by users is a very important issue in the business model. Both electric vehicles and fuel cell vehicles are leased, and there are also successful cases of electric vehicle leasing in China.
The present situation of JAC; Target purchase &; Rdquo and&; Other car rental. In terms of modes, 20 10 and 200 1, * * launched 1585 first-generation and second-generation pure electric vehicles, setting a record for the largest demonstration operation scale of pure electric vehicles in the industry for two consecutive years. In 20 12, 4,000 third-generation ievs have been put on the market.
Battery leasing mode
The battery leasing mode, also known as the power exchange mode, is an idea of selling cars and batteries separately. Car manufacturers only sell batteries, and battery leasing companies and battery manufacturers are responsible for battery leasing.
The advantages of this mode are obvious, which allows users to replace batteries like refueling, get continuous energy supply, and do not need to be responsible for battery loss and depreciation, so that users can worry.
Under the battery leasing mode, automobile manufacturers and government departments are only responsible for the manufacture, research and development and promotion of electric vehicles, and the interests of automobile manufacturers are also very traditional automobile sales and maintenance of conventional parts. In this model, battery managers, energy supply enterprises and operation service providers are the innovation focus of the whole model.
Battery manufacturers benefit from supplying and recycling batteries, while energy supply enterprises and power station operators can benefit from electricity charges, battery rental fees, waste battery recycling fees and government subsidies, and at the same time bear the costs of battery purchase, battery exchange station construction, maintenance and operation.
Under this mature system, it can effectively make up for the defect that customers are responsible for battery life in the whole vehicle sales model.
However, the customer base of battery leasing mode is not necessarily limited, because its use conditions are not limited, and it has the necessary advantages in ease of use.
Well, today, friends from Bian Xiao Auto briefly introduced the power models and economical models of so many electric vehicles. I don't know if friends have a deeper understanding of the power model and economic model of electric vehicles after listening to the brief introduction of Bian Xiao Automobile. I hope the profile of Bianxiao Automobile can help my friend. If you want to know more, pay attention to this website. Bian Xiao's car is waiting for you here!
Million car purchase subsidy
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