What is media convergence?

Media convergence terms are explained as follows:

This means that the technologies that newspapers, radio, television and the Internet rely on are increasingly merging. Digital technology takes information technology as the intermediary and satellite, cable and computer technology as the transmission means, which changes the time, space and cost of obtaining three basic information: data, phenomena and language, and all kinds of information are integrated on the same platform.

The interchangeability and interconnection of different forms of media have been strengthened, and the trend of media integration has become increasingly obvious.

Media extension integration

With the development of Internet, the channel advantages of traditional media no longer exist. In 2005, China newspaper industry encountered an inflection point. The loss of advertisements and audiences has plunged the traditional news industry into a crisis of survival, and the dominance of channels has been squeezed by the Internet. In this crisis, traditional journalism began to change, and the initial exploration of media integration by traditional media was the interaction between newspapers and the Internet.

The interaction between newspaper and network is a strategic choice for the transformation of paper media from traditional newspaper industry to digital newspaper industry. Newspaper content is put online for netizens to browse, thus expanding the audience and enhancing their influence.

In this period, the interaction between newspapers and the Internet is mainly that traditional media use resources such as brands, contents and readers to build their own characteristic websites, and use the advantages of the Internet to spread newspaper content twice, so as to make up for the disadvantages of slow speed and small coverage of newspapers to the greatest extent.