What is the background of platform strategy?

The proposal of "internet plus" action plan makes "internet plus" an important part of enterprise strategic planning at this stage. Secondly, the transformation of business model tests the adaptability of enterprises and makes them face the problem of platform business model design.

Many traditional enterprises have set foot in the field of platforms, catering to the theme of the times, trying to inject brand-new information technology into the blood of traditional enterprises, and bring a little vitality to enterprises in the increasingly fierce global competition environment with brand-new platform-based business forms.

Platformization strategy refers to the establishment of mechanism connection, which connects different individuals, organizations, enterprises and platforms with digital systems to make them cooperate efficiently, forming a "point-line-surface-body" three-dimensional platform architecture model. At the same time, establish various platform mechanisms to optimize the overall interests, so that every organization and individual on the platform can realize their self-worth, reach extensive connections and form a network effect.