Traditional Culture Encyclopedia - Traditional culture - How should the traditional FMCG industry grasp the transformation and upgrading of digital technology?
How should the traditional FMCG industry grasp the transformation and upgrading of digital technology?
The digital transformation of traditional FMCG industry needs to grasp several key points, such as product digitalization, channel digitalization and marketing digitalization. Traditional fast-moving consumer goods sales mainly rely on the widely established network of distributors and terminal retailers. In order to improve the control of marketing network, it is necessary to optimize the channel layout and management through digital transformation and data capabilities.
In the digital transformation, enterprises need to pay attention to the following points:
-Understand the needs of consumers and provide personalized services;
-Using big data analysis to improve operational efficiency;
-Establish an omni-channel marketing system to enhance brand awareness;
-Strengthen supply chain management and improve logistics efficiency.
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