What is the development prospect of e-commerce?

China's network infrastructure has been continuously improved, the popularity of smart phones has increased, the number of netizens in China has continued to grow, and the number of online shoppers has also continued to grow. By the end of 20021and 65438+February, the number of online shopping users in China had reached 840 million, an increase of 7.67% compared with 65438+February in 2020.

Online retail sales exceeded 12 trillion yuan.

Since 20 19, the online retail sales in China have been increasing continuously. Affected by the domestic epidemic, the growth rate of online sales in 20021year exceeded 10%, and the online retail sales exceeded 12 trillion yuan. From 1 to April 2022, online retail sales have reached 3.87 trillion yuan, up 3.3% year-on-year.

Physical goods account for the vast majority of online retail sales, accounting for more than 80%. Since 20 19, the online retail sales of physical goods have continued to grow. 202 1 year, the growth rate is about 10.7%, and the retail sales reach 10.8 trillion yuan.

Integrated e-commerce still dominates.

202 1, integrated e-commerce GMV accounted for more than 80%, still occupying the first position. In recent years, live e-commerce has made great contributions and has a strong growth momentum, ranking second, with GMV accounting for 14%.

Yitao accounts for half of the retail e-commerce in China.

In 20021year, Yitao still occupied 52% of the retail e-commerce market in China, followed by JD.COM and Pinduoduo, with market shares of about 20% and 15%. The rest of the market was occupied faster by Tik Tok and Aauto.

To sum up, with the improvement of China's network infrastructure and smart phones, online shopping users have been increasing, reaching 840 million by the end of 2002112, and the online retail sales have also exceeded12 trillion yuan. At present, integrated e-commerce still occupies the main market of retail e-commerce, among which Taobao, JD.COM and Pinduoduo rank among the top three in market share.

The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China E-commerce Industry by Forward-looking Industry Research Institute.