Does the world need a new luxury car brand? Check out the answer from Genesee.

The word "upstart" is rarely used in the automotive world because it's a mature market that's hard for newcomers to break into, and it's only in recent years that some of the newer car makers have broken the mold in some ways.

So it's logical to assume that the upstarts in the automotive world should be the newcomers, but Janissaries, from Hyundai, has a different answer.

Janissaries?

Speaking of the Janissaries, many readers may still have a confused look on their faces, so some brief explanations are in order. The company exists as a premium sub-brand of Hyundai, and you can think of it as a relationship between BMW and Rolls-Royce, or Mercedes-Benz and Maybach, but it's clear that it's not positioned as high as the two in the example.

Why the upstart?

Why would I call the Zenith a latecomer, or even a rare latecomer to a traditional automotive brand? The reason is quite simple: Janisys doesn't have a long history, having been founded at the end of 2015, it's only been around for five years now, but it's won awards that would make many established automakers envious.

Janissaries was founded as a luxury brand for the international market, but to fly you have to learn to walk, and Hyundai seems to understand that. In the beginning, it chose to start in the mature North American market. On the one hand, the North American market's car inventory is high enough to represent the pace of evolution of the global automotive market; on the other hand, the North American market's consumers are pragmatic enough to value the brand value of the automobile, as long as the product is good enough, it will have the space to survive.

Soon, after several years of hard work, Janisys has made achievements in the North American market. 2019, Janisys' new car sales in North America have increased by 105.9% year-on-year, which means that it is already far ahead of its competitors; in the 2020 U.S. Vehicle Dependability Study of J.D. Power, Janisys surpassed Lexus to log on the In J.D. Power's 2020 U.S. Vehicle Reliability Study, the Janissaries surpassed Lexus at the top of the list, which is a bit of a shocker to me. In addition, Motor?Trend's 2019 Model of the Year, the 2019 North American Auto Show Sedan of the Year Award and other awards, the Janissaries got a handful.

When is it coming to China?

With all this talk of excellence, wouldn't it be a waste of conversation if we couldn't buy one? Don't worry. At the recently opened 2020 China International Import Expo, Janisys brought three models, the G90 Special Limited Edition Stardust, the G80, and the GV80.

First, let's talk about the G90 Special Limited Edition Stardust (hereinafter referred to as the G90 Limited Edition), which is based on the G90, which is the car that started it all. The G90 Limited Edition is based on the G90, which was originally the flagship model of Zenith's family, a large sedan positioned in the D-segment market. First of all, the paint, the special process of two-tone body effect is particularly eye-catching, but also with the Maybach and other such models **** the same point; secondly, custom seats, custom wood veneer, with two-tone splicing of the interior, the ambience of the cabin will not lose its face as a D-segment car; and finally, of course, is the identity of the South Korean market is limited to only 50 units.

Then we come to the G80, which is a much more relevant (and soon to be introduced into China) and more affordable model. Positioned in the mid-size market, it will compete with the familiar Mercedes-Benz E-Class, BMW 5-Series, and Audi A6L. In terms of design, the G80 will naturally be fresher than any of these rivals. The Janissaries' family-style exterior design is highly recognizable, and the slinky styling has a very sporty car vibe. Inside, the interior is minimalist, but with a luxurious ambience, and the large areas of leather are its biggest killer feature.

Powertrain part, it is expected that the G80 will provide two power options, respectively, for the 2.5T four-cylinder turbocharged as well as 3.5T?V6 turbocharged, the maximum output power of 304 hp, 380 hp, the peak torque output of 421 Nm, 530 Nm, respectively, are matched with an 8-speed automatic transmission. It should be mentioned that the G80 is a front-engined rear-wheel-drive platform, which I think is a matter of concern for many potential buyers in the country.

How can you have an SUV if you want to gain a foothold in the Chinese market? Finally we come to the GV80. again, positioned in the mid-size SUV market, the likes of the Mercedes-Benz GLE, BMW X5 and Audi Q7 are expected to be class players. The same Janissaries family design seems to show more temperament in this massive SUV, and some people even claim that it has so much of the same feeling as the Bentley Timbuktu. Of course, what we need to know is that this GV80 is consistent with the G80, in terms of giving to you the atmosphere, the sense of luxury will be the first element, followed by the design, materials, configuration and so on.

Powertrain part, the GV80 and the above G80 consistent, will provide two power options, respectively, for the 2.5T four-cylinder turbocharged as well as 3.5T?V6 turbocharged, the maximum output of 304 horsepower, 380 horsepower, peak torque output of 421 Nm, 530 Nm, respectively, are matched with an 8-speed automatic transmission.

Haven't figured out the advantages yet?

1. Value for money. Value for money is a very broad term, and it has many branches when it comes to the Janissaries. Personally, I think there are two main aspects: one is the price and model positioning of the formation of the cost-effective, there is no doubt that the Janissaries in the pricing will inevitably be more aligned to the second-tier luxury brands, or even lower, which is the most consumers can feel the cost-effective advantage; the second is the price and the formation of the product cost-effective, whether it is the powertrain, NVH, materials, workmanship, design, based on the North American market feedback, the Janissaries will be more than the North American market feedback, the Janissaries will be more than the NVH, NVH, materials, workmanship, design.

Janisys will be stronger than its competitors in the same price range.

2. Mechanical quality. In recent years, although the Korean brand in the domestic market has been in a more sluggish state, but undeniably, in the mechanical quality of the Korean car has always had a good strength, which also applies to the Zenith. In the powertrain, some media broke the news that the Janissaries will be the first to use the 3.0T engine in the upcoming introduction of the G80 and the GV80, likely to be used only in the Chinese market, and this alone can be more advantageous than a wave of 2.0T players on the surface.

3. Design. Obviously, the market is in need of freshness, consumers are also in need of freshness, and as it happens, design is the strength of the Korean brand. Unlike some controversial designs, the Janisys' family design seems to have received mostly positive reviews, and even if you don't find it eye-catching, you won't find it hard to look at, which may be a big advantage for the Janisys in the future.

In fact, a few years ago, the Zenith also tried to enter the Chinese market, but perhaps due to the BBA and other luxury brands in the domestic market "construction" is too solid, so the introduction of the Zenith did not follow.

But the double-digit growth rate of China's luxury car market is a huge temptation for any luxury car brand. Hyundai Group has finally released the sound of the introduction of the Janissaries to China, and the G80 and GV80, which made their debut at the Fair, are also a highlight.

It is reported that Janissaries has already proposed that it will complete its six-product lineup in 2021, so it is clear that its ambition still exists.

The domestic luxury car market is huge, but there are also a few happy and a few sad. The German system is sitting firmly, the Japanese Thunder Car a standout, the United States Nordic Hi controversy, the British system all the way to a bumpy ride, the French system is dead but also to come back, then the Korean system?

This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.